This proposal supports the expansion of AdaLink: a Cardano-native affiliate marketing platform that enables on-chain campaign tracking, affiliate rewards, and verifiable growth metrics.

Background

AdaLink is a blockchain-based affiliate network powered by Cardano. The platform enables businesses to:

• Launch trackable, on-chain affiliate campaigns
• Reward marketers based on actual conversions
• Track marketing ROI transparently and in real time

With support from Catalyst Fund 11 & 12, we successfully built a working MVP that includes:

• Token campaigns
• SPO campaigns
• Affiliate program listings

We’re now ready to evolve the platform.
You can test our MVP on the preview test-net:
https://adalink.io/#platform

We’re preparing for main-net launch in the coming months — and with your vote, we can keep building!

What This Proposal Delivers

Platform Development

We will expand the AdaLink platform with the following high-priority features:

a) DRep Campaign Tools

Modeled after our existing SPO campaign system, this feature will allow governance participants to launch promotional campaigns that:

• Encourage voter participation
• Incentivize affiliates to promote active DReps

b) Content Campaign Manager

This feature enables Cardano projects to collaborate with creators and marketers in a structured way. Businesses will be able to:

• Launch and manage content campaigns
• Set delivery incentives
• Distribute rewards directly

c) Delegation Commission Scoring System

We will develop a new algorithm that supports more equitable and flexible SPO campaign funding while encouraging sustained affiliate engagement:

• Enables SPOs to launch campaigns with smaller budgets
• Provides long-term commissions to affiliates based on active stake retention

Key Performance Indicators (KPIs)

Platform Performance KPIs

• Feature Integration Completion – All 3 features (DRep Campaign Tools, Content Campaign Manager, Delegation Commission System) deployed by Q2 2026
• User Growth – 200+ registered users within 6 months of launch
• Active Campaigns – At least 25 affiliate campaigns launched within 6 months
• Conversions Tracked – Minimum of 500 on-chain conversion events (delegations, token purchases) within 6 months
• Commission Rewards Distributed – At least 10,000 ADA paid out in affiliate commissions within 6 months
• On-Chain Transactions – At least 2,000 successful on-chain transactions generated via AdaLink within 6 months

Cardano lacks performance-driven marketing infrastructure with on-chain tracking. Current approaches are fragmented and disconnected from verifiable user action, making it hard to evaluate marketing ROI or scale outreach.

This proposal addresses these challenges by continuing development of AdaLink -a Cardano-native affiliate marketing platform.

• For Builders: Tools to drive product adoption, launch campaigns, and track marketing ROI transparently.
• For SPOs: Access to campaign tools that reward affiliates based on delegation growth.
• For Marketers & Creators: A new way to earn income through on-chain, performance-based rewards.

Key Impact:

• More delegations to SPOs
• More active users for dApps
• More token sales and real adoption for Cardano-based projects

Development Scope

• DRep Campaign Functionality – Expanding SPO campaign logic to support DRep/gov campaigns.

• Content Campaign Management – Tools for projects to collaborate with creators and influencers.

• Commission Scoring System – Let SPOs fund campaigns with smaller budgets and reward affiliates for long delegation periods.

Definition of Done (Milestones)

1. Platform Development:

o Launch content campaign type

o Launch DRep campaign type

o Implement affiliate reward scoring system

Marketing Infrastructure for Cardano Budget:

1. Platform Development - $78,000

2. DevOps Stack - $8,000

3. Marketing & Community Management - $20,000

4. Project Management - $15,400

TOTAL: $121,400

Team Size:

• AdaLink Core Team (7 Members)

Includes: Project Managers, Marketing Specialist, Community Managers, Senior Developer, Junior Developer, and Business Advisors.

Project Timeline:

• Platform Development: 12 months

Experience

AdaLink has delivered successful projects within the Cardano ecosystem, combining expertise in blockchain, content creation, and marketing. We’ve launched MVPs on testnet and completed two Catalyst-funded projects.

AdaLink’s business model includes:

• Transaction-based fees on campaigns

• Subscription services for affiliate listings, analytics and premium features

This ensures long-term sustainability and continued platform development without recurring funding requests.

No dependencies