Perfil do DRep
Marketing DRep
I want to represent the interest of community stakeholders who are concerned with: - Strengthening Cardano’s brand - Attracting new users to the chain - Supporting inclusion and participation by all members of the Cardano community - Diverting part of Cardano’s treasury toward supporting smart marketing initiatives ETHICS CLAUSE (updated Aug 14, 2025) To avoid conflicts of interest, as an active Marketing-focused DRep I will refrain from participation in Project Catalyst as a proposer however, I will continue to contribute as a Community Reviewer. I will also be participating in Project Catalyst as a voting DRep as soon as that capability is implemented in the revamped version of the Project Catalyst platform.
Objetivos
I want to represent the interest of community stakeholders who are concerned with: - Strengthening Cardano’s brand - Attracting new users to the chain - Supporting inclusion and participation by all members of the Cardano community - Diverting part of Cardano’s treasury toward supporting smart marketing initiatives ETHICS CLAUSE (updated Aug 14, 2025) To avoid conflicts of interest, as an active Marketing-focused DRep I will refrain from participation in Project Catalyst as a proposer however, I will continue to contribute as a Community Reviewer. I will also be participating in Project Catalyst as a voting DRep as soon as that capability is implemented in the revamped version of the Project Catalyst platform.
Motivações
After spending several months advocating for marketing initiatives in the Cardano ecosystem as a volunteer, business owner, and participant in Project Catalyst, it has become clear that there is a need for governance-level representation on this issue. Missed opportunities like having USDC integrated into the ecosystem or having Cardano adopted by a major payments processor like Stripe (which is actively incorporating Polygon and Solana), aren’t incidental, but a symptom of an imbalance of stakeholder representation. The community has been calling for better marketing for years, as a DRep I hope to provide a clear option for where support can be placed to improve Cardano’s chances of being better marketed. References: https://www.youtube.com/watch?v=Xl5xsxxvH0Q https://x.com/krissbaird/status/1869061920394731688 https://x.com/Cardano_CF/status/1869078247730012179
Qualificações
I'm a marketing specialist and agency owner with over 15 years of experience helping mission-driven businesses connect with target audiences, grow their customer bases, and create a world where high-impact solutions have an opportunity to contribute to the greater good. As a contributor to the Cardano ecosystem, I have been an active participant in PoS staking since testnet, I’ve volunteered as a Community Reviewer in several rounds of Project Catalyst and I’m an active member of Intersect MBO.
Endereço de Pagamento
addr1q9q4jgz4gj9w6gmlg58xu0s5n06zdmx2wlzuws407nah44mw39eqd3leysssdfkdd7jswwpmp0zzr6lj8ch9tnzgp0zsc2n69c
Hash de Metadados
0266da285257f9fa803bce9921c89d180153223b00092f8bc9320c803ff30381
Secure Comms
Need secure comms. Can't put it all up publicly. No one in Finance is saying their whole strategy publically no one. Or on Discord lol. Looked at some chat apps. I think the best one right now is Threema. $6 is not a lot of money. Does everyone want to get it? And put up your public key ID on your profile so people can message you. Cardano Summit - Yes. CF sent you something through the contact form. Make sure you see it.
Unacceptable Security Risk
No easy way to submit transactions over Tor. Poses an unacceptable risk to governance participants and general users of Cardano.
Long‑Term Treasury Diversification Strategy
I would like to propose an approach for the long-term stabilization and diversification of the treasury. 1. Regular ETF Savings Plan (Broadly Diversified) A portion of the treasury funds could be regularly invested in a broadly diversified ETF (e.g., tracking a global equity index). The goal is to benefit from average market returns over the long term. The savings plan approach (Dollar-Cost Averaging) reduces timing risk Broad diversification minimizes concentration risk Passive ETFs are cost-efficient and transparent 2. Reinvestment of Returns into ADA Generated returns (dividends and/or realized capital gains) could be periodically converted back into ADA and returned to the treasury. Strengthens ADA reserves over the long term Creates an “external yield source” for the ecosystem Enables growth without relying solely on the crypto market 3. Complement through Tokenized Precious Metals (Gold & Silver) Additionally, a small portion of the treasury could be allocated to tokenized gold and silver (e.g., via providers like Finest). Why this makes sense (as a complement to ETFs): Crisis hedge: Gold and silver are traditionally considered safe havens in times of economic uncertainty Low correlation: Precious metals often move independently of equity markets → additional diversification Inflation protection: Gold in particular is widely used as a hedge against currency devaluation Portfolio stability: Helps reduce overall treasury volatility On-chain integration: Tokenized assets remain compatible with blockchain systems and can be managed flexibly 4. Conclusion The combination of: growth-oriented ETFs reinvesting returns into ADA and stabilizing precious metals could make the treasury more robust, sustainable, and less dependent on individual market cycles. I have come across similar approaches before, which is why I wanted to bring this idea back for discussion and further development. Feedback, criticism, and additions are very welcome. I’m not a developer or anyone who can implement this proposal. This is my first time making a suggestion, so please excuse me if something is wrong. Kind regards, René (rene.ada)
Você está pronto para participar?
Construindo juntos para impulsionar a Cardano.