Perfil do DRep
Marketing DRep
I want to represent the interest of community stakeholders who are concerned with: - Strengthening Cardano’s brand - Attracting new users to the chain - Supporting inclusion and participation by all members of the Cardano community - Diverting part of Cardano’s treasury toward supporting smart marketing initiatives ETHICS CLAUSE To avoid conflicts of interest, as an active Marketing-focused DRep I will refrain from participation in Project Catalyst as a proposer or a Community Reviewer. I will also no longer be providing one-on-one consultation to individuals submitting proposals to Project Catalyst. I will however be participating in Project Catalyst as a voting DRep as soon as that capability is implemented in the revamped version of the Project Catalyst platform.
Objetivos
I want to represent the interest of community stakeholders who are concerned with: - Strengthening Cardano’s brand - Attracting new users to the chain - Supporting inclusion and participation by all members of the Cardano community - Diverting part of Cardano’s treasury toward supporting smart marketing initiatives ETHICS CLAUSE To avoid conflicts of interest, as an active Marketing-focused DRep I will refrain from participation in Project Catalyst as a proposer or a Community Reviewer. I will also no longer be providing one-on-one consultation to individuals submitting proposals to Project Catalyst. I will however be participating in Project Catalyst as a voting DRep as soon as that capability is implemented in the revamped version of the Project Catalyst platform.
Motivações
After spending several months advocating for marketing initiatives in the Cardano ecosystem as a volunteer, business owner, and participant in Project Catalyst, it has become clear that there is a need for governance-level representation on this issue. Missed opportunities like having USDC integrated into the ecosystem or having Cardano adopted by a major payments processor like Stripe (which is actively incorporating Polygon and Solana), aren’t incidental, but a symptom of an imbalance of stakeholder representation. The community has been calling for better marketing for years, as a DRep I hope to provide a clear option for where support can be placed to improve Cardano’s chances of being better marketed. References: https://www.youtube.com/watch?v=Xl5xsxxvH0Q https://x.com/krissbaird/status/1869061920394731688 https://x.com/Cardano_CF/status/1869078247730012179
Qualificações
I'm a marketing specialist and agency owner with over 15 years of experience helping mission-driven businesses connect with target audiences, grow their customer bases, and create a world where high-impact solutions have an opportunity to contribute to the greater good. As a contributor to the Cardano ecosystem, I have been an active participant in PoS staking since testnet, I’ve volunteered as a Community Reviewer in several rounds of Project Catalyst and I’m an active member of Intersect MBO.
Endereço de Pagamento
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Hash de Metadados
0b40cc9568ec7f0d166e662fbca190674a60b4153d467d62ef4d46ef23926ef3
URL de Metadados
Cardano Constitutional Dept Workstreams
This proposal establishes a Governance Workstream Consortium which establishes decentralized execution framework, ROM Multisig Model, to support the delivery of constitutional dept workstreams in Cardano. Its core aim is to ensure that budgeted governance tasks are completed verifiably, transparently, and without relying on a single administrator.
Safer, Smarter Cardano: From Personal Loss to Community Protections
In my early crypto journey, I fell for a scam that cost me $1,700—a loss born not from ignorance, but misplaced confidence. I believed I could outwit deception by changing the script. I couldn’t. That moment taught me that even intelligent users are vulnerable in a system that offers no safety net. What kept me grounded was Cardano: its mission of research, patience, and principled design. That mission is why I stayed. Yet Cardano’s openness and decentralization, while empowering, also expose users to hidden dangers: cloned tokens, misleading branding, and overhyped projects. This proposal introduces a framework for improving wallet-layer safety and trust, including UI enhancements, opt-in transparency tools, and a community-reviewed case study examining the breakdown of post-ISO trust.
Ironlight: Tokenization Marketplace for Traditional Finance
Ironlight is bringing Tokenization to TradFi. This is done by creating a fully regulated secondary trading venue for tokenized Real World Assets (RWA). The RWAs are private market funds, company equity and real estate. Ironlight is different from most other players in 3 major aspects: 1. Liquidity: Ironlight has secured 4 major institutions to backstop trading. Additionally, RIAs & Wealth Advisors from the major banks are market participants. 2. Sponsor Access Model: The Alternative Trading System (ATS) allows for trading & settling between anyone in the US financial system not just within it’s own network. This allows for dramatically more participants and thus facilitates liquidity. 3. Institutional Grade Technology: Built from the ground up, the technology can process 2 million messages per second at 20 microseconds per transaction. Additionally, built under Reg SCI. The technology was built at the same standard Wall Street expects for Public Market ATS/Exchanges.
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