This initiative aims to enhance the visibility, adoption, and engagement of the Cardano ecosystem by producing 90 high-quality short-form videos over 45 weeks. These videos will be strategically distributed via Twitter (X), focusing on educating, promoting, and onboarding users into top Cardano projects. The initiative is led by Cardano Curation, a well-established content platform, and Caleb Montiel, a Cardano Ambassador known for blockchain education, community building, and engagement in Latin America.

The lack of structured, engaging, and accessible promotional content presents a major barrier to Cardano’s growth. Many high-quality projects struggle to gain visibility and attract users due to limited exposure and fragmented marketing efforts. Social media is one of the most effective tools for engagement, yet the Cardano ecosystem currently lacks a scalable, data-driven content marketing strategy that maximizes reach and adoption.

This proposal will bridge that gap by leveraging short-form video content to amplify project visibility, educate new users, and drive adoption. Through well-researched, engaging videos, we will introduce and explain Cardano-based projects, ensuring that technical details are presented in a simple, digestible format for mass adoption.

Key Benefits & Deliverables:

90 Short-Form Videos distributed over 45 weeks. 990,000+ impressions and at least 5,000 engagements. Growth of 500 new Discord members and 2,000 Twitter followers. Promotion of 40+ distinct Cardano projects. Enhanced public perception and competitive positioning of Cardano. Increased onboarding, targeting 500 new users engaging with featured projects.

This initiative provides a scalable, measurable, and impactful approach to marketing Cardano projects, ensuring community growth, ecosystem engagement, and real-world adoption.

The Cardano ecosystem lacks widespread visibility for many of its projects, making it difficult for users to discover and engage with them. Despite the strong community and technological advantages, Cardano’s adoption rate can be improved by enhancing public awareness and engagement through short-form content that is easily digestible and widely shareable on platforms like Twitter.

This proposal will provide consistent and high-quality marketing content to raise awareness of top Cardano projects.

It will:\n

Enhance project visibility and education through 90 short-form videos.

Increase engagement, driving a minimum of 990,000 impressions and 5000 interactions across 45 weeks.

Expand the Cardano community by targeting 500 new Discord members and 2,000 new Twitter followers.

Support onboarding of at least 500 new users to featured Cardano projects.

Strengthen collaboration by featuring 40+ distinct Cardano projects.

Improve public perception and Cardano’s competitive positioning in the blockchain space.

Content Production & Delivery:

Creation and distribution of 90 short-form videos over 45 weeks. Each video will be researched, scripted, edited, and optimized for engagement. Collaboration with at least 40 unique Cardano projects to ensure ecosystem diversity.

Community Engagement & Growth: Achieving a minimum of 990,000 total impressions across all posts. Attracting at least 5,000 total interactions (likes, shares, comments, retweets, and replies). Growing the Cardano Curation community by 500 new Discord members and 2,000 new Twitter followers. Encouraging active participation through Twitter Spaces, AMAs, and Q&A sessions.

Performance Measurement & Reporting:

Implementing tracking tools to monitor engagement metrics and audience behavior. Producing quarterly progress reports detailing reach, impact, and suggested improvements. Adjusting content strategy as needed based on audience feedback and analytics.

Sustainability & Future Growth: Establishing Cardano Curation as a recognized content marketing hub. Identifying potential monetization strategies such as paid promotions and project sponsorships. Laying the foundation for future multi-language expansion and long-term community-driven content requests. Enhanced public perception and competitive positioning of Cardano. Increased onboarding, targeting 500 new users engaging with featured projects.

This initiative provides a scalable, measurable, and impactful approach to marketing Cardano projects, ensuring community growth, ecosystem engagement, and real-world adoption.

Content Creation (Research, Production, Editing)

Cost per video: 550 ADA Total videos: 90 Total content creation cost: 49,500 ADA (USD $24,750) Marketing & Distribution (Paid Promotions, Social Media Engagement) Cost per video: 70 ADA Total videos: 90 Total marketing cost: 6,300 ADA (USD $3,150)

Project Management Project Manager Compensation: 15,000 ADA (USD $7,500) Marketing Management Marketing Manager Compensation: 10,000 ADA (USD $5,000)

Phase 1: Setup & Planning (Weeks 1-4)

Finalize partnerships with ecosystem projects. Develop a structured content plan and branding strategy. Procure necessary video editing tools and marketing software. Define tracking mechanisms and engagement benchmarks.

Phase 2: Initial Content Production (Weeks 5-8) Produce and distribute the first eight short-form videos. Collaborate with at least three to five unique Cardano projects. Launch marketing campaigns and track initial engagement data.

Phase 3: Content Refinement & Audience Expansion (Weeks 9-12) Analyze early engagement data to refine content strategies. Increase efforts in Twitter Spaces, AMAs, and Q&A sessions. Adjust paid marketing campaigns for higher impact.

Phase 4: Scaling Content & Community Engagement (Weeks 13-16) Maintain the production of eight videos per month. Strengthen collaborations with more ecosystem projects. Focus on growing Twitter and Discord engagement.

Phase 5: Midway Performance Evaluation & Adjustments (Weeks 17-20) Conduct a detailed performance review and refine KPIs. Adjust marketing and outreach efforts based on community feedback. Implement deeper integrations with Cardano project teams.

Phase 6: Strengthening Brand & Network Effects (Weeks 21-24) Expand content themes to include Cardano ecosystem news and updates. Increase collaborations with ecosystem stakeholders and influencers. Focus on video formats with the highest engagement rates.

Phase 7: Advanced Content Strategies & Monetization Exploration (Weeks 25-28) Explore monetization options such as premium sponsorships. Establish Cardano Curation as a recognized marketing service. Continue growing community engagement with targeted content.

Phase 8: Cross-Promotion & Language Expansion (Weeks 29-32) Begin translating and producing content in English and Spanish only. Partner with Spanish-speaking Cardano communities. Strengthen outreach to bilingual user demographics.

Phase 9: Final Content Production Push (Weeks 33-36) Produce and distribute the final batch of videos. Maximize visibility through targeted paid campaigns. Prepare for the transition to the sustainability phase.

Phase 10: Full Performance Analysis & Reporting (Weeks 37-40) Compile final data and engagement reports. Provide transparency to the Cardano community on project results. Share insights on the most successful content strategies.

Phase 11: Sustainability & Future Growth (Weeks 41-45) Establish long-term funding and business model for continued operations. Identify partnerships for continued video production and outreach. Ensure the framework for ongoing content marketing efforts beyond this proposal.

Resourcing & Duration Estimates: To ensure smooth execution, the following resources and estimated timeline will be allocated: Team Composition:

Project Manager (1 FTE, 15,000 ADA total) – Oversees execution, partnerships, scheduling, and reporting.

Marketing Manager (1 FTE, 10,000 ADA total) – Develops and optimizes marketing strategies, manages Twitter campaigns, and tracks analytics.

Content Creator & Editor (Multiple Contributors, 49,500 ADA total) – Responsible for research, video scripting, editing, and final production. Project Duration: 45 weeks total, structured into 11 distinct phases, each lasting 4 weeks, ensuring a progressive and iterative approach to execution, engagement, and refinement.

Caleb Montiel – Founder of the Cardano Paraguay Community Hub, a Cardano Ambassador, and a recognized leader in Latin America for blockchain education. He has led community-driven initiatives, including:

Hosting the Paraguay Constitutional Workshop. Representing Paraguay at the Argentina Constitutional Convention. Receiving grants from Intersect for short-form content creation. Collaborating with top Cardano projects like SNEK, USDM, and major NFT projects. Appearing on Paraguayan television to discuss blockchain adoption and Cardano’s impact. Assisting in organizing and executing multiple educational seminars. Active participant in the Cardano ecosystem since 2020. Cardano Curation – A platform specializing in the curation and redistribution of content focused on the Cardano ecosystem. Proven track record includes: Managing a Discord community of 155 members. Producing 50+ educational videos on Cardano. Generating 300,000+ impressions through past content campaigns. Consistently engaging with the Cardano community to highlight key projects and insights.

Ongoing Content Production:

Cardano Curation will continue producing short-form videos beyond the initial funded period by leveraging partnerships with established projects that wish to maintain ongoing visibility. Introduction of community-driven content requests to allow the Cardano community to propose projects or topics for future videos.

Social Media Engagement & Monitoring:

Regular updates and interaction on Twitter (X), Discord, and other social platforms to maintain engagement. Continued use of Twitter Spaces and community AMAs to keep discussions active and relevant.

Performance Analytics & Optimization:

Ongoing monitoring of engagement metrics to refine marketing strategies and content formats. Periodic reporting on video performance, user engagement, and community feedback. Adjusting promotional efforts based on analytical insights to optimize future content.

Funding & Sustainability Plan:

Exploring external funding sources, including sponsorships from Cardano-based projects, DAOs, and grants. Becoming a marketing agency that offers promotional services to projects for a fee. Leveraging community donations and stake pool contributions to sustain content creation.

Ecosystem Collaboration & Growth:

Strengthening long-term partnerships with Cardano builders, developers, and thought leaders to continue promotional efforts. Engaging with newly launched Cardano projects to help them gain traction and visibility. Expanding to multilingual content, creating videos in Spanish, Portuguese, and other languages to increase global reach. Establishing an educational series alongside project promotions to further onboard users into the ecosystem.

Supported by Cardano Curation, a platform that has produced 50+ videos and generated 300,000+ impressions.

Our videos: https://x.com/Cardanocuration

Caleb Montiel has received grants from Intersect for content creation and has worked with major projects like SNEK, USDM, and top NFT projects.

Caleb has spoken on Paraguayan television about Cardano, contributing to onboarding new users.

To ensure the success of this proposal, several key dependencies must be addressed:

Project Coordination & Outreach:

Identification and collaboration with Cardano projects that will be featured. Gathering project information, updates, and key differentiators to ensure accurate representation. Coordination with Cardano influencers and ecosystem partners to amplify reach.

Content Creation & Production:

Access to design and video editing tools for high-quality content production. A structured content plan ensuring consistent video releases. Approval and feedback loops from project teams before publishing.