Discussion Details
Bridging Knowledge and Innovation: The Ultimate Cardano Video Series / 知識と イノベーション を繋ぐ: 究極のCardanoビデオシリーズ
emurgogmc
Description
To build a well-informed and engaged Cardano community, the video series will focus on key objectives that educate, inspire, promote active engagement, and increase user adoption. By clearly articulating Cardano’s technological advantages and real-world applications, we aim to drive increased awareness and active participation in the ecosystem. Educate Provide clear, accessible explanations of Cardano’s blockchain technology, ecosystem, and functionalities. Engage Build a stronger and more informed community by offering content that resonates with both beginners and experienced blockchain users, thereby promoting their active engagement. Adopt Encourage the use of Cardano by demonstrating its advantages and real-world applications. Differentiate Highlight Cardano’s unique approach compared to other blockchain networks.
Content Categories The video series will focus on different aspects of Cardano, where all aspects will ensure comprehensive coverage of both fundamental and advanced topics, appealing to various audiences, from newcomers to seasoned blockchain enthusiasts.
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Educational Content To onboard new users and deepen understanding, this category will focus on explaining the core principles of Cardano’s blockchain and ecosystem.
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Market & Adoption Updates To keep the community informed about Cardano’s progress, this category will cover the latest developments, partnerships, and industry trends.
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Community & Ecosystem Cardano’s success is largely driven by its vibrant community. This category will highlight community-driven initiatives, governance mechanisms, and ecosystem growth. Interviews with Cardano Builders, Influencers, and Others (DReps, SPOs, etc.)
Community-Driven Projects & Governance (Catalyst, Intersect, etc.)
- Tutorials & How-To Videos To help users navigate the Cardano ecosystem, this category will provide step-by-step tutorials on various essential tasks.
- Analysis Providing deep insights into Cardano’s long-term vision, and comparisons with other blockchain platforms. The Cardano Educational Video Series will serve as a vital resource to drive awareness, engagement, and adoption of the Cardano blockchain. By delivering high-quality, accessible content, we aim to empower both new and existing users, fostering a stronger and more engaged ecosystem for the future.
Problem Statement
Cardano is one of the most innovative blockchain platforms, yet many potential users, developers, and investors struggle to fully understand its capabilities and benefits. As blockchain adoption grows, the need for clear, engaging, and high-quality educational content has never been more critical. This proposal outlines a comprehensive video series designed to bridge the knowledge gap and provide valuable insights into the Cardano ecosystem. While many blockchain networks have established a strong presence through extensive educational content, Cardano’s unique value propositions often remain underrepresented in mainstream discussions. The technical complexity of its innovations—such as the Ouroboros proof-of-stake protocol, Plutus smart contracts, and governance mechanisms—can be overwhelming for newcomers. Through an engaging mix of beginner-friendly explanations, deep-dive analyses, and expert interviews, this initiative aims to make Cardano’s technology more accessible and appealing. This video series will focus on creating high-quality, engaging educational content that simplifies complex concepts and highlights Cardano’s strengths. By producing well-structured and visually compelling videos, we aim to provide valuable resources that the community and ecosystem partners can leverage to drive awareness and adoption.
Proposal Benefit
Last year a series of videos and PDF's were created and delivered to Intersect for distribution and despite the high quality in-depth content, the videos did not gain significant views on the newly launched Intersect YouTube channel at that time. We plan to do things differently with the next series and offer them out publicly in a shared drive to every Cardano community member to leverage whether it is for a community hub, booth or online content to amplify the awareness and view count.
By implementing this video series, we anticipate significant positive effects on awareness, adoption, and engagement within the Cardano ecosystem.
Increased Awareness A well-informed audience that understands Cardano’s technology and benefits.
Higher Engagement More users staking, using dApps, and participating in governance.
Market Growth Attracting developers, investors, and users to the ecosystem.
Free short and long form content Distributed to Cardano Community members to own/edit and recycle as they please to promote the chain and ecosystem.
Key Proposal Deliverables
Phase 1: Pre-Production This phase will focus on planning, research, and preparation to ensure high-quality, impactful content. Research & scriptwriting
Visual and video editing planning
Phase 2: Production The production phase will bring the content to life through engaging video formats and animations. Recording the content
Creating animations and on-screen graphics
Editing and post-production enhancements
Phase 3: Video Translation To ensure accessibility and inclusivity, this phase will focus on translating the completed videos into multiple widely spoken languages using AI-powered translation platforms. This approach will allow seamless multilingual adaptation without the need to re-record videos with native speakers. This will allow a global audience to engage with and benefit from Cardano's educational content. Utilizing AI-powered platforms to translate videos into multiple global languages: Spanish, Japanese, Chinese, French, Arabic, Hindi, and Portuguese
Generating multilingual subtitles and AI-powered voiceovers to enhance accessibility while maintaining consistency in messaging and tone
Partnering with native speakers to ensure accurate and culturally relevant translations
Cost Breakdown
It is milestone based so the payout would be based on the agreed deliverables every quarter Annual: 500k USD / 1M ADA
Resourcing & Duration
Team of 4 over 12 months Videographer Cardano research and script writing Translators Marketing Manager
Experience
5+ Years of Cardano Education Experience EMURGO has a proven track record of over five years in delivering high-quality educational content on blockchain and Cardano. Through EMURGO Academy, we have developed and curated courses tailored to both technical and non-technical audiences, ensuring accessibility for learners at all levels. Our experience in educating developers, businesses, and the broader Cardano community demonstrates our commitment to fostering blockchain literacy.
In-Depth Domain Expertise Our content is crafted by industry professionals and thought leaders with deep expertise in blockchain and the Cardano ecosystem. Every piece of educational material undergoes careful review by professional experts to maintain accuracy and relevance. This rigorous approach ensures that our courses and video content provide in-depth insights while remaining engaging and easy to understand.
Broad Curriculum Development EMURGO has designed an extensive curriculum covering both fundamental and advanced aspects of Cardano. Our focus has been on addressing the diverse needs of ecosystem participants, including developers, enterprises, and general users. By creating a balanced mix of non-technical and technical content, we have built an educational framework that serves as a valuable resource for the entire Cardano community.
Previous Work We have already created educational video content for Intersect, Cardano’s Member-Based Organization (MBO), to educate their audience about Cardano governance. These videos serve as a reference for our ability to produce high-quality, informative content tailored to the needs of Cardano’s evolving ecosystem. Find the link of our past work in the “further information” section.
https://www.youtube.com/watch?si=cCIXsyNhNFt3nETd&v=crZHF6JOdBc&feature=youtu.be https://www.youtube.com/watch?si=Rt10FYEkx-4LjqVV&v=talTxIKUTgE&feature=youtu.be https://www.youtube.com/watch?si=5HeQ5Zvz6FaYskpv&v=w26GcPY8DCs&feature=youtu.be
Maintenance & Support
It will be updated with new information (if outdated) and it will be delivered to the community for amplification
Supplementary Endorsement
It is categorised in the GMC budget below
https://docs.google.com/spreadsheets/d/1mPhzAY8tz0YG-GLYgetHDpCLSMAz0DhKcqS375etP9s/edit?gid=1957864902#gid=1957864902
Roadmap Alignment
Does your proposal align with any of the Intersect Committees?
Marketing Committee
Does this proposal align to the Product Roadmap and Roadmap Goals?
Developer / User Experience
Administration and Auditing
Would you like Intersect to be your named Administrator, including acting as the auditor, as per the Cardano Constitution?
Yes
Ownership Information
Submitted On Behalf Of
GroupGroup Name
Growth and Marketing Committee (GMC)Type of Group
Intersect CommitteeSocial Handles
https://x.com/emurgo_ioKey Dependencies
None
Cast Your Vote
Comments (6)
Is it possible to conduct a comprehensive needs survey at this stage, rather than in the production stage, and reflect that in the proposal? The survey may lead to the conclusion that there is no demand for high-quality educational video content. To be honest, I doubt there is any demand for video educational content for Cardano, judging from the INTERSECT channel views of around 15-40. People may be looking for infographics or documents rather than videos.
""Turning interested audiences into highly engaged Cardano users and evangelists"" could be an important KPI keyword. If this is the end goal, is it possible to define ""highly engaged Cardano users and evangelists"" in a measurable way and define a target value for how much we want to increase it through this proposal?
Response to Concerns and Proposal Integration: The concerns raised about the previous content series—low view counts (15 to 40 views), comments like “Even high-quality videos are meaningless if no one watches them,” and questions about whether video is the right medium for blockchain education—highlight the need for a strategic shift. The prior series focused on Intersect and Voltaire governance, a niche but essential topic for understanding Cardano’s decentralized process. This content was not designed for mass appeal like general Cardano content, which targets new developers and broader audiences, making direct view count comparisons inappropriate.
The new Cardano content series aligns with the GMC’s 6-month Workstream by prioritizing high-quality, multilingual educational videos and long-form content, including case studies, tutorials, and ecosystem updates. To address feedback, we will engage key opinion leaders (KOLs) and influencers to amplify reach, committing to a minimum of 1,000 views per video across YouTube, TikTok, and X. The series will leverage expert scriptwriting, professional videography, and deep Cardano knowledge to ensure quality and relevance.
The proposed content agenda (e.g., educational videos, thought leadership, ecosystem updates) is a starting point. Recognizing the dynamic nature of community interests, a comprehensive survey will be conducted at the time of production to identify the most in-demand topics, ensuring alignment with current needs. Additionally, we will coordinate with the PR agency and KOLs for optimized distribution, maximizing engagement and turning interested audiences into highly engaged Cardano users and evangelists, as outlined in the Workstream’s goals.
Within the Growth and Marketing Committee (GMC), the following has been outlined for a 6-month period under the External Education & Long-Form Content Workstream : "This Workstream covers the creation and management of Cardano’s long-form content and external educational resources. These materials are intended to engage and educate Cardano’s token holders, users, and Community-at-large. Content could include things like educational videos, case studies, thought leadership pieces, ecosystem updates, and interactive learning resources.
This Workstream Budget will be used to contract a Vendor Partner(s) with experience producing Educational and Long-Form Content in the Web3 industry. The Vendor Partner(s) will be responsible for developing ROI benchmarks with the MPM(s), delivering the program elements outlined in the RFP(s), and providing reports on program performance to the MPM(s). This Workstream Budget could also cover OOPs, for example: Production of Digital and Physical Educational Resources, etc. The goal of this Workstream is to deepen Cardano’s engagement with audiences who are currently interested in the project and turn them into highly engaged users and evangelists." Program elements include:
- Educational Content (e.g., videos, written tutorials, physical and digital interactive learning)
- Ecosystem Long-Form Content (e.g., case studies, thought leadership pieces, ecosystem updates) Success metrics include:
- Community Use/Recall of Educational Materials
Budget Proposal Workshop Participant Feedback - Hosted by Japan Hub
Positive Feedback: ・The initiative to create educational videos for beginners and non-technical audiences was considered meaningful. ・Providing both PDFs and videos was appreciated for its versatility.
Concerns / Trade-offs: ・Very low view counts (15 to 40 views), raising questions about reach. ・Many commented that “Even high-quality videos are meaningless if no one watches them.” ・Some questioned whether video is even the right medium for general blockchain education.
Representative Reactions: ・“Better to let influencers handle outreach.” ・“The content distribution strategy is weak. Relying solely on YouTube isn’t enough.”
We respectfully submit this feedback for your consideration.
Clarifying KPIs and Impact Goals
- Is it possible to define clear KPIs and target values regarding how many community members are expected to view this educational content, and what specific improvements to the ecosystem are ultimately intended?
Understanding Audience Needs and Market Demand
- Has there been any analysis of the potential demand for these videos?
- Are there any insights or research identifying the specific needs of developers, investors, and users with respect to educational content?
- For example, have developers been asked what kinds of videos they actually want to watch?
Testing Assumptions About Content Relevance
- The proposal suggests that “this category focuses on explaining the fundamental principles of the Cardano blockchain and ecosystem to onboard and educate new users” — but do we have any evidence that new users are truly interested in watching such introductory principle-focused videos?
- Another part of the proposal says, “this category provides step-by-step tutorials on various essential tasks to help users navigate the Cardano ecosystem.” — this might be a subtle point, but do users really want these kinds of videos? Are there actually users who want to engage with the Cardano ecosystem but need videos to understand unclear UI elements?
Considering Alternative Strategies for Greater Impact
- Given that some previous high-quality videos from Intersect did not achieve strong viewership, is it possible that the goals of this proposal could be more effectively achieved by working with existing Cardano influencers who already have an established audience and consistent views, asking them to produce educational videos instead?
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