Discussion Details
Broadcast-Blockchain Infrastructure Platform
jun.hamada
Description
The purpose of this project is to build a new platform that utilizes IPDC (broadcasting) and the Cardano blockchain to actually broadcast a block-based signal over television airwaves. We will build a new integrated platform that can transmit CARDANO block information safely and quickly with high reliability, and conduct a field demonstration using actual television airwaves. In addition, we will create an opportunity to widely raise awareness of the CARDANO blockchain through the influence of Japanese television (= mass media).
At its core, the project includes field demonstrations by broadcasting stations to evaluate how broadcasting and blockchain technologies can work together in real-world environments to ensure reliable distribution and authentication of information. Ultimately, the goal is to establish a public information infrastructure that guarantees authenticity and is equally accessible to all.
(1)Platform Design and Building
In the initial phase of the project, platform design and building will be intensively carried out within a defined timeframe, utilizing IPDC and the Cardano blockchain. This platform will serve as a prototype of public infrastructure, equipped with functions for distribution, reception, recording, and verification of critical information such as disaster alerts and official communications.
(2)Field Demonstrations and Technical Validation by Broadcasters
Participating broadcasters will carry out field demonstrations using actual IPDC signals, validating the technical feasibility and operational aspects of blockchain-based distribution and verification. This process will provide key insights for institutional design, standardization, and real-world deployment.
(3)Social Implementation and Sustainability via a Co-Creation
A co-creation consortium will be formed consisting of multiple broadcasting stations and related companies. By working to develop services and resolve regional issues, the consortium aims to expand the platform nationwide as a reliable public infrastructure and ensure its sustainable operation into the future.
(Additional information) Regarding the cost of building the platform
To build this platform nationwide in Japan, it is necessary to introduce it at broadcasting stations in all 47 prefectures. Approximately 60 million yen is required for each location. Because Kanto and Kansai are special, we will introduce it at about 40 locations, and 40 x 60 million yen = 2.4 billion yen is required. This time, we will limit it to three broadcasting stations and introduce a minimum system at each location for 18 million yen. We are assuming one location at Milestone 2 and two locations at Milestone 3.
Problem Statement
Rising Social Demand for Trustworthy Information Distribution
[Problem to Solve] Information that demands high integrity - such as disaster alerts, public notices, and certifications—is vulnerable to manipulation, misinformation, or delivery failure in current communication systems. These risks are especially critical during emergencies or network outages.
he importance of ensuring reliability even in peacetime
[Problem to Solve] Conventional broadcasting and internet systems operate in isolation with little integration. It is difficult to find reliable information in the internet environment, reliability in peacetime is also important in times of disaster.
Need for a Sustainable Public Information Infrastructure
[Problem to Solve] Regions affected by disasters, aging populations, or rural depopulation struggle to maintain stable and equitable access to information infrastructure. Current internet/cloud-based models are often urban-centered, costly, and fragile.
Proposal Benefit
Rising Social Demand for Trustworthy Information Distribution
[Benefits of problem solving]
This project solves the problem by integrating the broad reach of IPDC broadcasting with the immutability and verifiability of Cardano blockchain, enabling a reliable and tamper-proof information delivery infrastructure for all.
The importance of ensuring reliability even in peacetime
[Benefits of problem solving]
This project will achieve these goals by combining broadcasting technology and blockchain technology. As the world's first integrated broadcasting and Web3 infrastructure, we maximize the public credibility of the CARDANO blockchain by using broadcast block information as a reference signal.
Need for a Sustainable Public Information Infrastructure
[Benefits of problem solving]
This project provides a low-cost, resilient, and inclusive information platform by leveraging the robustness of broadcast technology and the decentralized nature of blockchain, offering a sustainable public infrastructure for all communities.
Key Proposal Deliverables
Milestone 1:
Platform Architecture Design, Transmission/Reception System Development, and Consortium Formation Preparation
・Define and design the platform’s architecture and components
・Set up the system environment for IPDC transmission and reception
・prepare for consortium launch
Milestone 2:
Consortium Launch, Localized Field Trials, and Solicitation & Implementation of Use Cases
・Establish the consortium and build its operational framework
・Conduct field trials in collaboration with broadcasters and local governments
・Initiate pilot implementations
Milestone 3:
Platform Building at Two Broadcasters
・Build the full-scale platform at two broadcasting stations as a starting point for wider deployment
Cost Breakdown
Milestone 1 : total = 400,000 ADA
・design the platform [ 150,000 ADA ]
・Set up the system [ 220,000 ADA ]
・prepare for consortium launch [ 30,000 ADA ]
Milestone 2:total = 600,000 ADA
・Establish the consortium [ 50,000 ADA ]
・Conduct field trials in collaboration [ 400,000 ADA ]
・SInitiate pilot implementations(1 broadcasting station) [ 150,000 ADA ]
Milestone 3:total = 500,000 ADA
・Platform construction (2 broadcasting stations) [ 500,000 ADA ]
Resourcing & Duration
Team size: 10 people
Project duration:
・Milestone 1: 4 months
・Milestone 2: 4 months
・Milestone 3: 4 months
Experience
We have been working in the broadcasting industry for 25 years, developing, implementing and operating transmission systems within broadcasting stations. We have also been working on research and development of IPDC together with broadcasting stations for the past 15 years. Furthermore, last year we began basic development at Caltalyst (Fund12).
Maintenance & Support
We work with broadcasting station systems to automatically monitor legitimacy and ensure continuous operation. We also perform regular maintenance of transmission systems. We also ensure continuous operation of receiving systems, including building prototypes as necessary.
Supplementary Endorsement
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Strong Public Demand for Trustworthy Information Distribution There is a strong and widespread need for accurate and trustworthy information delivery, particularly in critical areas such as disaster alerts, government notifications, and digital certifications. This need is especially pressing among local governments, residents in disaster-prone areas, the elderly, and institutions with limited access to robust internet infrastructure.
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Community Resonance with an Open and Co-Creative Platform Model The project’s open, decentralized, and co-creative approach has drawn support from engineers, researchers, local governments, and community organizations. Its commitment to transparency, neutrality, and public interest—rather than corporate control—resonates strongly with a wide range of stakeholders.
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Practicality and Reliability Through Existing Infrastructure Utilization By leveraging existing broadcast and IPDC infrastructure, the project avoids the high costs of new construction and offers a realistic, scalable, and low-barrier solution. This practicality enhances its credibility and attractiveness to infrastructure stakeholders.
Roadmap Alignment
Does your proposal align with any of the Intersect Committees?
Marketing Committee
Does this proposal align to the Product Roadmap and Roadmap Goals?
Architectural Excellence
Administration and Auditing
Would you like Intersect to be your named Administrator, including acting as the auditor, as per the Cardano Constitution?
Yes
Ownership Information
Submitted On Behalf Of
CompanySocial Handles
jbrand@att-star.co.jpKey Dependencies
Cooperation from TV broadcasters is essential. New transmission systems need to be installed for the field experiment, and existing systems need to be reconfigured. Human and technical resources need to be allocated for the field experiment.
Comments (8)
We believe this proposal will be more convincing to the community if you can provide measurable data on the impact of this project, as well as the expected number of users who could potentially convert to Cardano users.
I’ve reviewed the proposal. How much demand is there for this issue in the industry? The proposal mentions that “the public’s need for trustworthy information dissemination is increasing,” but I personally don’t feel particularly inconvenienced. Fundamentally, what is the actual problem here, and why does it need to be urgently addressed? To me, it just looks like blockchain is being forcibly applied without necessity. This proposal seems highly specialized, and I don’t believe it’s something the general public is truly asking for. Articles, news coverage, or other sources showing that this issue is being raised industry-wide are necessary. Also, what exactly was evaluated in Catalyst Fund12? I have doubts about the cost-effectiveness.
Appears to be a highly speculative research or experimental project. Does not appear to give any benefits for the use or adoption of Cardano.
Budget Proposal Workshop Participant Feedback - Hosted by Japan Hub
Feedback Summary: ・Seen as trying to replicate Twitch with blockchain features. ・Considered wasteful use of Treasury with no unique value proposition.
Suggested Improvement: ・Rework to show clear Cardano-native use case or withdraw.
We respectfully submit this feedback for your consideration.
Thanks for your reply, I have a few additional questions.
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You mentioned using the number of verifications via IPDC-compatible devices as a KPI. How does this metric connect to on-chain activity on Cardano? If these verifications are not recorded as blockchain transactions, how will the use of treasury funds be justified?
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You mentioned that the platform will be reusable by other dApps and projects. Will API specifications or SDKs be publicly available? Additionally, are licensing, documentation, and long-term maintenance frameworks in place to support external integration?
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You stated that the economic and social impact will be quantified after infrastructure is built. Isn’t the absence of an ROI simulation beforehand a risk, especially given the high cost of 1.5M ADA? Can you define the projected impact range (geographically or by population)?
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You indicated the service will be monetized to ensure sustainability. Have you clarified the revenue model (e.g., usage fees, sponsorships, municipal contracts)? What is the timeframe and structure for recovering the initial investment?
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You stated that ADA holders will benefit through increased visibility and trust in Cardano, leading to ADA price appreciation. Isn’t this benefit too indirect? Have you considered more direct use cases, such as governance notifications or dApp triggers that actively utilize ADA?
Budget Proposal Workshop Participant Feedback - Hosted by Japan Hub
Positive Feedback: ・The concept was appreciated as a disaster-response solution when internet access may be unavailable. ・Using blockchain to enhance tamper-resistance of information held potential.
Concerns / Trade-offs: ・Criticism that “TV broadcasting” and “blockchain” technologies were being conflated. ・Some argued alternative technologies like Starlink could serve the same purpose. ・No discussion on legal compliance, such as with Japan’s Broadcasting Act.
Representative Reactions: ・“Why not just use Starlink?” ・“What about contracts with TV stations?” ・“Does this only work during disasters?”
We respectfully submit this feedback for your consideration.
Thank you for the proposal, I have a few questions.
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How will the success of the project be measured? Are there concrete KPIs such as the number of blockchain transactions, households reached, or verification accuracy?
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What justifies the 12 million yen (1.5M ADA) cost from the Cardano Treasury? How does it tangibly contribute to on-chain activity or ecosystem expansion?
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Is the platform designed to be reusable by other Cardano projects or dApps? Is there a risk it ends as a one-off prototype with no broader ecosystem utility?
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Do the KPIs include any mechanisms for gathering and integrating feedback from users, local residents, or municipalities?
5)What economic or social impact is expected from the 1.5M ADA expenditure? Has any cost-effectiveness simulation or quantitative justification been provided?
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How will operational costs be covered after project completion? Is there a risk of ongoing dependency on future Budget/Catalyst funding?
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How frequently and when will KPI progress be reported? Will it be made visible in an on-chain and trackable format?
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What direct or indirect benefits does this proposal offer to ADA holders? Are there clear advantages like improved governance, dApp integrations, or new verification services?
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