Long-Term Vision: The Finance Exchange aims to harmonize ADA staking rewards, DeFi, and traditional finance, by leveraging blockchain technology and educating businesses, it will create a sustainable financial ecosystem that benefits delegators, businesses, and DeFi investors alike.

Project Goals:

1. Create fiat liquidity reserves for entities who generate ADA or are funded by ADA grants.
2. Create a system to reward entities for measurable on-boarding statistics including increases in transaction volume and ADA held as a store of value.
3. Create a simple and educational on-boarding experience for businesses and individuals interested in joining the Cardano Ecosystem.
4. Create an open-source set of tools for other businesses or individuals to accomplish these same goals for the Cardano Ecosystem. This will include tutorials on how to set up your own exchange, and boilerplate contract templates. This will be condensed into an easy-to-use App that leverages the Cardano Blockchain and rewards businesses or individuals for verifiable metrics in a way that is sustainable and beneficial for the Cardano Ecosystem.

Some short videos providing a description as well as examples of the project scope.

• Basics: https://www.youtube.com/watch?v=2YA6c8l0VrQ
• Example Business: https://www.youtube.com/watch?v=I3Bc7k2XCTY
• Sustainable Incentives: https://www.youtube.com/watch?v=eQlmcF7gvrw
• Legal Frameworks: https://www.youtube.com/watch?v=IB94RAK2_Zo

1. Traditional businesses need a way to access ADA, outside of centralized exchanges.
2. Traditional businesses need a way to become educated on the benefits that the Cardano Ecosystem can bring to their operations.
3. Projects need a way to be funded for verifiable metrics that benefit the Cardano Blockchain Ecosystem in a clear way.
4. Projects need to be funded in ways that lower the risk of waste.
5. Projects need to be funded in a way that minimizes the sell pressure on the price of ADA.

1. Creating Rewards Pools that incentivize traditional businesses to on-board industry peers after they prove verifiable metrics like increases in ADA holders/Transaction Volume creates a low risk and sustainable way for the Cardano Treasury to fund adoption.

2. Different methods for funding projects that reduce the risk of waste through failure should be considered and incentivized. We are interested in piloting the following that are common in other grant programs: a/ Matching Grants (If a project proposer is willing to match a certain percentage of ADA funds with fiat that can go towards costs only payable in fiat, this can help reduce sell pressure on the ADA token), b/ Rewards Pools (If verifiable metrics including transaction volume or increased holders of ADA are reached, project proposers can be rewarded post success in a sustainable way, eliminating risk to the value of the Cardano Treasury).

3. The perception surrounding most cryptocurrency is quite negative. If approached by industry peers, traditional businesses will be far more open to the idea of exploring the Cardano ecosystem and looking for ways to leverage it for their benefit. This will diversify the Cardano Community, increase the demand for ADA, and help showcase the variety of use cases the blockchain can bring efficiencies to.

4. Traditional businesses can collaborate with peers already involved in the ecosystem to find efficiencies for their operations. This can include the manipulation/transfer of value through DeFi, the representation of value/property through tokenization, the storage of important data, and many other use cases. This will increase and/or diversify transaction volume on the blockchain.

5. Use selfdriven Foundation platforms to help educate traditional businesses using verifiable digital credentials that leverage the Cardano blockchain will help improve both the diversity of transactions on the blockchain as well as the volume, bringing us closer to a sustainable level of usage.

-- For a conversation overview see the Deep Dive Podcast link in the "Further information" section of this proposal.

Deliverables:

1. Community Framework for measuring transaction sources - for tracking ROI
2. Framework to integrate TradBusiness activity into Cardano ecosystem to increase liquidity and transactions.
3. Exchange system to keep ADA in system to reduce sell pressure.
4. Education programs
5. Design for TradBusiness Integration Hubs

Definition of Done:

1. Documentation covering frameworks - open-source on github repo.
2. MVP tech/app built and usable - open source on github repo.
3. Initial businesses engaged - as part of the pilot program.
4. Rewards pool initiated - as part of the pilot program.
5. Educational website & explainer videos

STAGE | USD | ADA:

1. Setup | Infrastructure and legal formation | 50,000 | 75,758
2. Stakepool setup | 40,000 | 60,606
3. Delegation Efforts | 10,000 15,152
4. Business Onboarding | 100,000 151,515
5. Program Development | 150,000 | 227,273
6. Management Team Growth | 150,000 | 227,273

STAGE | PURPOSE | DURATION (Months) | USD:

1. Setup | Infrastructure and legal formation | 1 | 50,000
2. Stakepool | Setup pool & pledge capital for staking operations | 1 | 40,000
3. Delegation Efforts | Scale staking rewards and delegations | On-going | 10,000
4. Business Onboarding | Pilot on-boarding Businesses | 6 | 100,000
5. Program Development | Collateralization and DeFi product launch | 6 | 150,000
6. Management Team Growth | Build the skilled, growth-focused team | 6 | 150,000

The team has deep experience in business, information technology for businesses (over 25 years), research & Cardano technology and economics.

The selfdriven team has a deep understanding of the Cardano technology stack from the first principles, the ledger, cryptography, network, apps (dApps), proofs (zk to societal), services (tech and societal) - we understand the why, what and how.

See linked PDF proposal for more details.

The proposal helps support and develop an entity that provides value for already existing businesses that have their own sustainable revenue streams that have been in business for decades. Those businesses will be incentivized through the proposal to develop new ways of leveraging the Cardano Ecosystem, and will have robust legal contracts providing stability and consistency for the operation.

https://x.com/MAV100_ADA/status/1904568107726942561 https://x.com/MAV100_ADA/status/1905652107601924145

No significant dependencies.