Discussion Details
USDA (and Cardano) integration to African startups by Haske & Kepple
hek1
Description
- Overview Haske Ventures and Kepple Africa Ventures propose to accelerate the adoption of USDA (and other Cardano-based solutions) through integration into a network of 10–30 African startups.
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Haske Ventures is the most experienced venture builder in Francophone Africa, having 12 successful acceleration projects as a track record.
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Kepple Africa Ventures has invested in more than 100 startups across 11 markets in Africa since 2018, managing a combined $80M fund. Their funds are supported by Japanese government and corporate LPs, such as JICA, JICT, Toyota Tsusho, Sumitomo Mitsui Trust Bank, SBI, Kirin, M3, etc
- Adoption of stablecoins by African startups Part 1: Leveraging Our Strategic Portfolio and Partner Network Kepple Africa Ventures has built one of the most robust portfolios in Africa’s tech ecosystem, spanning fintech, mobility, gaming, healthtech, and infrastructure. These companies represent some of the fastest-growing and most impactful startups across the continent. Notable portfolio and partner companies include:
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Moniepoint – A leading digital financial services provider in Nigeria, processing over $170 billion annually in transactions and reaching millions of users through its 300,000 POS agents, and serving 1 million SMES with its banking infrastructure.
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PalmPay (Transsnet) – 30M+ downloads; deeply embedded in Transsion’s smartphone ecosystem (~50% market share in Nigeria).
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Carry1st – Africa’s leading mobile gaming publisher with millions of users across the continent, partnering with global players like Riot Games and Activision, and backed by a16z and Sony as key strategic investors.
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Moove –Mobility fintech enabling gig workers across 13 cities; $70M+ raised from Uber and others.
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MoneyHash – Orchestrates payments for MENA’s BNPL, gaming, and e-commerce markets; key to stablecoin integration across digital consumer rails.
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Cauridor – Francophone fintech with 25,000+ agents solving cross-border payment friction via hybrid rails.
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OnAfriq (formerly MFS Africa) – One of Africa’s largest digital payments networks, connecting over 400 million mobile wallets and banking systems across 35+ countries.
-Zone (formerly Appzone) – A blockchain-powered payment infrastructure company that facilitates real-time settlement between banks and fintechs.
These companies operate at the intersection of digital infrastructure and financial services, providing fertile ground for the scalable introduction of blockchain-based solutions like stablecoins.
Part 2: Unlocking Stablecoin Use Cases Through Strategic Engagement Our proposal is focused on catalyzing the adoption of stablecoins within Africa through a venture-led, ecosystem-based approach. By strategically engaging our portfolio and partner companies, we aim to identify, co-develop, and support pathways for stablecoin integration that are both commercially viable and impactful.
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Cross-border Transactions: Many African businesses and consumers face high remittance fees and slow cross-border payments. Stablecoins offer an efficient, low-cost alternative for near-instant transfers across countries and currencies.
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Merchant Settlements and Treasury Use: Companies with large transaction volumes—especially in fintech, e-commerce, and mobility—can use stablecoins to optimize treasury operations, reduce FX exposure, and streamline settlements across fragmented banking systems.
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Creator and Developer Incentives: Platforms in gaming, content creation, and digital marketplaces can use stablecoins to compensate users, creators, or developers more efficiently and transparently, with the added benefit of on-chain verifiability.
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Programmable Finance and Compliance: Smart contract-enabled stablecoin transactions can help companies automate conditional payments, enforce compliance standards, and enable new financial products like escrow or pay-per-use services.
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Financial Inclusion: With many users still outside the formal banking system, stablecoins provide an on-ramp to digital financial tools, especially when integrated into platforms already reaching underserved users at scale.
Part 3: Execution Plan Our team will engage 10–30 startups from our existing and future pipeline to pilot real-world stablecoin applications on Cardano. Each selected company will undergo a structured process of:
- Use case identification based on business model fit (e.g., remittances, treasury, cross-border trade);
- Technical design and development supported by in-house and Emurgo-aligned engineering resources followed by POC;
- Business advisory to ensure compliance, go-to-market readiness, and ecosystem alignment;
- Integration testing and deployment with real transaction volumes;
- Post-deployment monitoring and iteration.
The focus will be on startups already operating with their customer base, ensuring rapid prototyping and measurable impact. We will also collaborate with local technical talent and ecosystem partners to support implementation and knowledge transfer. We believe this structured, venture-led approach will significantly advance stablecoin adoption across key African markets and position Cardano as the de facto blockchain platform supporting it.
Problem Statement
Sub-Saharan Africa is home to over 850 million adults, with nearly half unbanked. While many fintech initiatives have been launched in the continent, most focus on the "Big 4" markets: Kenya, Nigeria, South Africa, and Egypt. Francophone Africa, however, remains significantly underserved and overlooked in blockchain adoption and financial innovation. This region faces unique structural and linguistic challenges that have limited the penetration of inclusive fintech solutions.
Simultaneously, there is a $330 billion financing gap annually for businesses across the continent, with Francophone countries receiving disproportionately low attention and resources. Bridging this gap requires innovative, transparent, and cost-efficient financial infrastructure that can bypass traditional barriers.
Proposal Benefit
By enabling stablecoin (USDA) adoption across high-impact African startups—particularly those operating in or reaching Francophone markets—this project offers:
- Scalable adoption of Cardano technologies through real-world integrations;
- Inclusion of hundreds of thousands of unbanked users via startups already reaching those markets;
- Demonstrated use cases that improve transaction speed, reduce costs, and build resilience against currency volatility;
- Expanding Cardano's reach into new geographies and industries;
- Organic Cardano community growth in Francophone Africa—an untapped demographic representing 70% of the global French-speaking population, establishing Cardano as the first-mover blockchain in Francophone Africa;
- Strengthening Cardano’s developer base via education, tooling, and talent pipelines;
This aligns with Cardano goals of Incoming Liquidity, L2 Expansion, Developer Tools, and User Experience.
Key Proposal Deliverables
Target of USDA volume to be achieved in Africa.
Year1 : [10-15]% to total USDA transaction volume. Year2 : [20-25]% to total USDA transaction volume.
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USDA stablecoin integrated into 10–30 African startups;
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Case studies showcasing commercial impact, challenges, and learnings;
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Open-source onboarding tools and integration templates for future adopters;
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Technical documentation and deployment playbooks tailored to African markets;
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Regional workshops and roundtables to promote adoption and developer interest;
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Final report with KPIs, impact metrics, and roadmap for ecosystem-wide replication.
Cost Breakdown
10 - 30 selected companies to bring in USDA (and/or Cardano) as a solution.
1)Business development and execution cost : $1.2M ([10-30] projects x $[40-100]k))
<Cost break down of each project ($[40-100]k)>
-Overall project Management Team : ($3k-$9k) x 3 months (for each project) -Business Development Team : ($3k-$9k) x 2 months (for each project) -Execution Team : ($3k-$9k) x 2 months (for each project) -Tech team for USDA integration : ($5k-$11k) x 3 months (for each project) -External Advisory cost (if necessary) : ($3k-$7k) x 3 months (for each project)
2)Indirect administration cost : $0.4M -Accounting / Finance Expense : $120k -Legal Expense : $60k -Travel Expense : $120k -Communication Expense : $30k -General Administration Expense : $70k
Resourcing & Duration
【Team size】
2 Directors 2 Analysts / Business Development External advisors
【Duration】
1 - 2 years
Experience
Abdourahmane Diop is the CEO and co-founder of Haskè Ventures. He is based in Dakar, Senegal and was involved in the creation of more than 10 ventures over the past 3 years. He has a Master in Commerce, Business and Finance from the Polytechnical School of Dakar, Cheikh Anta Diop University.
Satoshi Shinada is a co-founder/General Partner of Kepple Africa Ventures. He is based in Lagos, Nigeria. He has led investment in >50 startups in Africa since 2018. He has a BSc from the University of Tokyo and an MBA from Harvard Business School.
Maintenance & Support
Implementation of this proposal will result in integration of USDA and Cardano into the daily operation of the most successful startups in Africa.
As leading VC and venture builder, Kepple Africa Ventures and Haske Ventures will keep providing support to these companies.
As a going concern, Kepple Africa Ventures has been in successful operation for over 7 years already.
Haske Ventures has been in successful operation for over 4 years already.
Supplementary Endorsement
Membership & Community Committee
【Joint research with JICA】
https://www.jica.go.jp/Resource/nigeria/english/office/topics/emo4vc000000w6jr-att/230316_01.pdf
【Kepple Africa Ventures】
Verod-Kepple Africa Ventures (VKAV) has concluded a final close of $60 million for its pan-African VC fund https://www.wamda.com/ar/2024/04/verod-kepple-africa-ventures-closes-60-million-pan-african-fund
JICA signed an investment agreement with Verod-Kepple Africa Ventures SCSp (VKAV Fund) https://www.jica.go.jp/english/information/press/2022/20230320_31.html
【Haskè Ventures】
https://www.orangecorners.com/new-partnership-between-the-embassy-of-the-kingdom-of-the-netherlands-and-haske-ventures/
https://edition.cnn.com/2025/03/03/world/video/marketplace-africa-haske-ventures-francophone-africa-vc-spc
https://www.climatesmartagrihub.com/
https://www.transformative25.org/project/haske-ventures/
https://www.orangecorners.com/winners-ocif-subsidy-round-2/
Roadmap Alignment
Does your proposal align with any of the Intersect Committees?
Membership & Community Committee
Does this proposal align to the Product Roadmap and Roadmap Goals?
Incoming Liquidity
Administration and Auditing
Would you like Intersect to be your named Administrator, including acting as the auditor, as per the Cardano Constitution?
Yes
Ownership Information
Submitted On Behalf Of
GroupGroup Name
Kepple & HaskeType of Group
AfricaSocial Handles
abdourahmane.diop@haskeventures.comKey Dependencies
No key dependencies, other than existing network and operational base of Haske and Kepple.
Supporting Links
Cast Your Vote
Comments (2)
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What are the main risks identified for this project and how are they being addressed? For example, does the proposal discuss risks such as regulatory changes, low startup or end-user adoption, technical integration challenges, or delays in the USDA stablecoin rollout? More importantly, for each key risk, are there clear mitigation strategies or contingency plans? (E.g., if a targeted startup drops out or if the stablecoin infrastructure isn’t ready on time, how will the team adapt?)
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Is there a plan for sustainability beyond the initial funding period? Once the Catalyst funding is spent and the initial integrations and deliverables are completed, how will the outcomes be maintained and grown? Will the integrated stablecoin solutions continue to be supported (technically and financially) by the startups or the proposers? In short, what ensures that the benefits of this project endure in the long term without requiring continuous grants?
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Can Haske Ventures and Kepple Africa Ventures provide performance and track record data on their past investments in the Cardano ecosystem?
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Is the requested $1.2 million budget convincingly justified by the project’s scope and expected outcomes, and does the scale of deliverables (e.g. number of integrated startups, toolkits, case studies) truly match this level of funding?
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What is the anticipated cost per startup for integrating USDA, based on the number of startups targeted, and is this investment per company reasonable? For example, does the average cost per startup (e.g. $X if Y startups are involved) make sense for the expected benefits of adding a stablecoin to their platform?
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Has the proposal defined clear and measurable KPIs to gauge success? For instance, are there specific targets (e.g. number of startups successfully integrating the stablecoin, transaction volumes, user adoption metrics) and are these KPIs trackable and externally verifiable by the community (not just self-reported by the team)?
4 .Do the KPI targets and deliverables align with the level of funding requested? For example, is the scope of work and impact (number of integrations, quality of outputs) commensurate with a $1.2M investment ?
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Which and how many startups are expected to participate in this integration program, and what are the criteria for selecting them? Is it clear whether specific startups have already been identified or committed? Furthermore, do these chosen startups have the necessary readiness and capacity to adopt the USDA stablecoin (in terms of technical integration ability and a business use-case that benefits from a stablecoin)?
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Legal and regulatory compliance: Has the proposal addressed how it will comply with financial regulations in the target countries for using a USD-backed stablecoin? What steps are being taken to ensure regulatory compliance – for example, handling KYC/AML requirements for stablecoin transactions, adhering to any central bank or securities regulations, or obtaining necessary licenses if required? If certain countries have restrictions on crypto or stablecoins, how will the project navigate or mitigate those legal risks?
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How is this initiative coordinated with the broader Cardano ecosystem and its key stakeholders?
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Is it possible to actively share this proposal on various Cardano community social media platforms, such as X, to adequately socialize the proposal and gather feedback?
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