Abstract

This proposal outlines a strategic multi-phase collaboration between NODO, a high-impact Web3 user acquisition and omnichain infrastructure platform. The primary objective of this proposal is to significantly grow the number of individual and enterprise members of Intersect, particularly in emerging markets such as Nigeria, Cameroon and Dubai while building the foundations for long-term adoption, governance participation, and ecosystem sustainability. Over the course of 2025, NODO will execute a three-phase engagement strategy—Community Growth, Membership Activation, and Technical Integration—to drive measurable increases in both user sign-ups and enterprise partnerships, aligning with Intersect’s global mission and scaling goals. This proposal details a strategic, multi-phase partnership between NODO and Intersect, with the goal of significantly expanding Intersect's individual and enterprise membership base in emerging African markets. NODO, a Web3 user acquisition and omnichain infrastructure platform, will leverage its expertise to drive measurable increases in both user sign-ups and enterprise partnerships throughout 2025.

1. Strategic Goals & Impact The partnership is designed to address two core challenges currently faced by Intersect:

• Low volume of individual member registrations, which hinders the reach and diversity of Cardano governance.
• Limited enterprise engagement, which constrains the scalability and real-world utility of Intersect’s member-driven governance model. NODO will leverage its proven track record in high-volume user acquisition, regional ecosystem building, and cross-chain technical integration to execute a high-impact growth program, projected to onboard over 50,000 new Intersect members and numerous enterprise partners within the next 12 months.

2. Proposal Phases & Activities Phase 1: Community Growth (1st 6 month) NODO will mobilize its media channels, regional communities, and marketing infrastructure to build brand awareness and grassroots engagement for Intersect MBO. Core deliverables include:

• 1,000+ registered members on Intersect
• 3 major AMAs with over 500,000 listeners per session
• 5 high-impact offline events across Nigeria, Cameroon and Dubai
• 6 months of continuous social media campaigns
• 5 long-form editorial articles, including case studies and interviews Additionally, translation services (French, Pidgin and Hausa) and regional influencer amplification will ensure deep market penetration.

Phase 2: Membership Activation (7-9 months) This phase targets both individual and enterprise user acquisition, with a strong emphasis on activating user communities into paying or engaged stakeholders.

Key deliverables:

• 20,000+ new individual members
• 10 Intersect enterprise memberships
• 4 offline events in 3 countries
• 3 high-traffic AMAs
• Strategic partnerships with at least 2 developer and community organizations
• Ecosystem mapping and onboarding support for Intersect-aligned Web3 projects NODO will also run matchmaking campaigns with vetted projects, provide operational support for proposal submissions, and organize accelerator-style workshops to help onboard Web3 initiatives into Intersect.

Phase 3: Further Growth (Q4 2025) Key deliverables:

• 50,000+ total individual members
• 20 total Intersect enterprise memberships
• 4 offline events in 3 countries
• 3 high-traffic AMAs
• Strategic partnerships with at least 5 developer and community organizations

3. NODO’s Track Record of Execution Backed by EMURGO Africa, Adaverse, and multiple global VCs (CVVC, Kepple Africa Ventures), NODO has already achieved:

• 450,000+ users, with more than 8 million page views
• Strategic partnerships with Tether, Bitget Africa, OKX Wallet, and ICP Hub South Africa
• 100k X Followers, 80k Telegram Followers and 1m+ X space listeners
• PR campaigns syndicated via Cointelegraph, Bitcoin.com, TechCabal, and Mariblock

Case studies include:

• Tether Campaign: 16,500+ African retail investors onboarded; 622,000 AMA listeners
• ICP Hub South Africa: 300% growth on Telegram, 1,300% growth on LinkedIn
• Canza Finance: 650% ecosystem growth NODO's ability to organize large-scale, high-conversion events and PR campaigns has already helped partners achieve millions of impressions and exponential user growth in emerging markets.

4. Outcome Expectations & KPIs By the end of 12 months period, the NODO aims to achieve:

Individual Intersect Members: 50,000+ Enterprise Members: 20 New ADA Wallets: 10,000+ Offline Events: Quarterly meetups in 3–5 countries AMA Listeners: 1.5M+ cumulative

5. Strategic Locations: Nigeria, Cameroon and Dubai

The Web3 ecosystems in Nigeria, Cameroon, and Dubai are growing and becoming important in the global technology landscape. NODO's expertise and partnerships played a role in selecting these regions, which will be explored in depth along with the reasons for their selection

.<Nigeria: Africa’s Web3 Powerhouse>

• Rapid Market Growth: Nigeria's crypto transaction volume reached $56.7 billion between July 2022 and June 2023, marking a 9% year-over-year growth—the fastest in Africa .​
• Youthful, Tech-Savvy Population: With over 60 million individuals aged 18–34 and a median age of 17.2 years, Nigeria boasts a large, digitally native demographic driving Web3 adoption
• High Crypto Awareness: A 2023 survey indicated that 99% of Nigerians are aware of cryptocurrencies, surpassing awareness levels in countries like the U.S. and U.K.
• Regulatory Evolution: The Nigerian Securities and Exchange Commission (SEC) has introduced guidelines for digital asset platforms, and the Central Bank of Nigeria (CBN) has begun permitting licensed fintechs to offer crypto-related services
• Innovative Projects: Initiatives like Wicrypt are deploying decentralized WiFi hotspots, addressing connectivity challenges and showcasing Nigeria's capacity for Web3 innovation.​

<Cameroon: A Francophone Gateway to Web3>

• Strategic Positioning: Cameroon serves as a bridge between Anglophone and Francophone Africa, making it a pivotal entry point for Web3 projects targeting French-speaking markets.
• Investment Initiatives: The country is actively seeking investments in sectors like renewable energy, agriculture, and infrastructure, areas where blockchain can enhance transparency and efficiency.​
• Emerging Ecosystem: While still developing, Cameroon's interest in technological advancement and its efforts to attract foreign investment indicate a growing openness to Web3 solutions.

<Dubai: A Global Web3 Innovation Hub>

• Regulatory Leadership: Dubai has established the Virtual Asset Regulatory Authority (VARA) to provide clear guidelines for crypto businesses, fostering a secure and innovative environment.
• Significant Investment: Funds like Sigma Capital's $100 million initiative are fueling early-stage Web3 ventures, emphasizing Dubai's commitment to becoming a blockchain epicenter.​
• Robust Infrastructure: With advanced IT systems, high internet penetration, and a tech-savvy workforce, Dubai offers an ideal setting for Web3 enterprises.
• Global Connectivity: Dubai's strategic location and business-friendly environment make it a nexus for international Web3 collaborations and expansions.​

Intersect is a key organization in advancing the democratization of Cardano, and expanding its membership and regional diversity is essential for this mission. Given the importance of Africa and the Middle East, NODO to Cardano — which has experience providing membership expansion services to external Web3 projects and a proven track record in marketing and branding — would like to take on this role.

NODO, Web3 ecosystem expansion platform for emerging markets, has onboarded 450,000 users (majority of them are from African countries) and major partnerships within the Web3 ecosystem to Intersect and drive the long term adoption and growth of the Hub-based system globally. NODO can bring the following benefits to the Cardano Community.

Positioning Intersect as a Market Leader in Cardano Community Engagement: Collaborate with market leaders of Cardano Communities in emerging markets and worldwide to enhance brand visibility and credibility. Drive Retail & Institutional Community Sentiment about Cardano: Engage with Cardano's emerging market and global communities to drive direct acquisition and participation on the Intersect platform. Create compelling content, host events, and facilitate discussions to foster a vibrant and active community around Cardano & Intersect MBO. Build Awareness of Cardano Use Cases & Build Marketing Awareness Showcase successful use cases of Cardano technology in emerging markets and beyond to generate positive market buzz and create success testimonials.

NODO has built its strong track record in these regions and will deliver the following deliverables.

Phase 1: Community Growth (6 months) NODO will mobilize its media channels, regional communities, and marketing infrastructure to build brand awareness and grassroots engagement for Intersect MBO. Core deliverables include: 1,000+ registered members on Intersect 3 major AMAs with over 500,000 listeners per session 5 high-impact offline events across Nigeria, Cameroon and Dubai 6 months of continuous social media campaigns 5 long-form editorial articles, including case studies and interviews Additionally, translation services (Pidgin, Bahasa Indonesia, Swahili) and regional influencer amplification will ensure deep market penetration.

Phase 2: Membership Activation (7-9 months) This phase targets both individual and enterprise user acquisition, with a strong emphasis on activating user communities into paying or engaged stakeholders. Key deliverables: 20,000+ new individual members 30 Intersect enterprise memberships 4 offline events in 3 countries 3 high-traffic AMAs Strategic partnerships with at least 2 developer and community organizations Ecosystem mapping and onboarding support for Intersect-aligned Web3 projects NODO will also run matchmaking campaigns with vetted projects, provide operational support for proposal submissions, and organize accelerator-style workshops to help onboard Web3 initiatives into Intersect.

Phase 3: Further Growth (Q4 2025) Key deliverables: 50,000+ total individual members 50 total Intersect enterprise memberships 4 offline events in 3 countries 3 high-traffic AMAs Strategic partnerships with at least 5 developer and community organizations The community will see the outcome with numbers and the report will be prepared.

Total: 898,166 ADA / 449,083 USD

Operations: 200,000 ADA / 100,000 USD Outsourcing: 413,167 ADA / 206,583 USD Community Events & Programming: 150,000 ADA / 75,000 USD Marketing & Community Growth: 110,000 ADA / 55,000 USD SG&A: 25,000 ADA / 12,500 USD

Team Composition:

• Management: 1
• Central marketing team: 1 designer, 1 writer, and 1 social media
• Community Hub staff: 3 each location (3 locations)
• External party: KOLs and Influencers (contractual basis)

Timeline:

• Hub setup and team expansion: 3 months
• Deliveries: 12 months

NODO has led numerous partnerships with global and regional ecosystem leaders, demonstrating its ability to deliver on complex objectives with precision and scale.

Tether (Africa Campaign) -Objective: Promote stablecoin adoption and education -Outcomes:

• Onboarded 16,500+ retail investors into the USDT ecosystem
• Hosted 9 offline events in 6 countries, averaging 200 attendees per event
• 622,000+ live listeners for AMA events
• Media syndication in Binance News, TechLabari, Bitcoin.com, Coin Live, and more

ICP Southern Hub (Africa) -Objective: Community development and awareness for Internet Computer (ICP) in Africa

• Outcomes:

• 1.1 million AMA listeners
• Telegram follower growth of +300%
• LinkedIn follower growth of +1300%
• Featured media syndication in Mariblock

Canza Finance

• Objective: Ecosystem incubation and community growth
• Outcomes:

• AMA reached 50,000+ listeners
• Community growth of +650%
• Syndicated PR in Cointelegraph, Bitcoin.com, Techpoint, CMC Live

Fonbnk (Africa Integration Campaign)

• Objective: Drive wallet connectivity and onramp usage
• Outcomes:

• 2,000 wallet connections achieved in one month
• Multi-country activation and digital campaign rollout

NODO has a decent development team and EMURGO Africa, whose development team has more than 7 years of the Web3 product development experience, will maintain.

It supports the roadmap because it makes Cardano more recognizable

https://x.com/i/spaces/1OdKrXPQqywJX/peek https://twitter.com/i/spaces/1djGXryjYBRxZ/ https://twitter.com/i/spaces/1OdJrXnlmqpKX https://x.com/i/spaces/1YqJDgbAyRYGV/