Discussion Details
Ecosystem Exchange Listing and Market Making service pool
flowdesk_governance
Description
Flowdesk acts as a reference party that helps with engineering liquidity provision and listing of CNTs, assisting in:
1- Exchange Listing Fee Pool: Up to 1,500,000 USD (3m ADA at a reference price of 0.5 USD / ADA).
Notes:
- Top-tier exchanges might ask a listing fee > 500,000 USD. An indicative quote from one top-tier exchange would be around 1m USD of token allocation.
- Not more than 500k USD (1m ADA) will be allocated for 1 CNT / Exchange.
- Flowdesk acts as an actor of good faith to validate the budget allocated to a Cardano project for a listing.
- Flowdesk does NOT receive any funds from the Intersect budget during this process (including no transaction fee, commission fee, etc.).
- Flow for a Cardano project to request funds to get listed on an exchange:
=> 1 Cardano project with a CNT
=> Project agrees with the exchange on a listing offer
=> Flowdesk Exchange Listing Criteria Assessment
=> Decision
=> If successful, exchange directly receives funding from Intersect for listing the CNT
=> CNT is listed on the exchange.
2- Market Making Fee Pool: 63,000 USD (126,000 ADA at a reference price of 0.5 USD / ADA).
Notes:
-
Intersect > Cardano Project > pays Flowdesk monthly retainer for MMAAS business.
-
Flowdesk does NOT receive any funds from the Intersect budget during this process (including no transaction fee, commission, etc.).
-
Flow for a Cardano project to request funds for MMAAS with Flowdesk:
=> Cardano projects => Project agrees with Flowdesk on a MMAAS offering
=> Cardano project receives funding from Intersect
=> Flowdesk launches the MMAAS service.
Problem Statement
Proposal Overview
This proposal aims to address two core issues within the Cardano ecosystem:
- Problem 1: No Cardano project currently has a top-tier market maker, with the exception of Snek and Iagon.
- Problem 2: No Cardano Native Token (CNT) is listed on top-tier exchanges such as Binance, Bybit, Okex, and Coinbase.
Objective
We, at Flowdesk, are committed to solving these problems. Our goal is to act as a trustworthy partner in assisting Cardano Web 3.0 projects by providing essential services such as Market Making as-a-Service (MMAAS) and helping with exchange listings. Through these efforts, we aim to enhance the overall liquidity and market presence of Cardano projects.
Proposal Benefit
Beneficiaries would be the:
- Issuer of CNTs, Cardano Web 3.0 projects helping with the growth of their token (from TGE to DEX liquidity seeding to CEX listings)
- Retail Cardano traders and investors benefiting from institution-grade liquidity when transacting on DEX and CEX
Example of success:
- Snek market making started on November 10th with SNEK/USDT price at 0.0017. Flowdesk managed to successfully provide liquidity in ultra-volatile conditions with the token surging by more than 5x and ensuring that CEX liquidity is at minimum $20k within +/- 2% and ensuring that DeFi protocols pools are arbitrage-free.
Key Proposal Deliverables
MMAAS:
- 3 CNT’s experiencing deeper liquidity on CEX (minimum 5k$ +/- 2%) and arbitrage free swaps on DEX
- Sign 3 Cardano projects with a template of 7k$/month retainer for MM service
Listing:
- Extra CNT listing on top tier exchanges (see in section below how this cost can be broken down)
Cost Breakdown
MMAAS costs:
- 7,000 USD per month for a project (14kADA)
- 3 months / 3 projects = 7k$ * 3 * 3 = 63k$ (126kADA)
3 Exchange Listings:
-
Example of how this is broken down:
-
First example:
A. 2 project on a tier 1 exchange - 500,000 USD * 2 = 1m USD (2m ADA)
B. 2 projects on a tier 2 exchange - 250,000USD * 2 = 500,000 USD (1m ADA)
-
Second example:
Listing on Bybit of 1 CNT = 500k$ (1mADA)
Listing on Okex of 1 CNT = 500k$ (1mADA)
Listing on Binance of 1 CNT = 500k$ (1mADA)
-
Resourcing & Duration
Flowdesk:
- 1 BD / 1 Director / 1 Trader
- Duration: until Dec 31st 2025
Experience
Partnerships already signed with major partners in the Cardano ecosystem:
- Nov 14th 2024 Snek MMAAS: https://x.com/CardanoFeed/status/1857081807109243353
- Dec 9th 2024 Iagon MMAAS: https://x.com/IagonOfficial/status/1866147717564539258
- Dec 14th 2024 DexHunter partnership: https://x.com/DexHunterIO/status/1867923226468233595
Maintenance & Support
No technical maintenance.
Roadmap Alignment
It supports the product roadmap:
- The aim is to add incoming liquidity to the Cardano ecosystem.
- The product roadmap focuses on: BoS and Babel fees.
- A third, more pressing item is how to interact with centralized exchanges (both current ones listing CNTs and top-tier exchanges) and Cardano projects to assist with:
- Listing.
- Market making for liquidity provision.
- Increasing the organic volume of CNT tokens.
Supplementary Endorsement
Community interaction:
- October 31st 2024: Attendance to Cardano Summit event in Dubai https://x.com/KevinSoobratty/status/1854730149197144487
- Feb 19th 2025: Flowdesk attendance to Cardano Consensus HK events https://x.com/KevinSoobratty/status/1892131444446613885
Milestones achieved and community endorsing (@cardano_whale, …):
- Mar 20th 2025 10mADA on DexHunter traded milestone: https://x.com/KevinSoobratty/status/1902540800501944411
Ownership Information
Company
https://x.com/flowdesk_co
Key Dependencies
Dependency 1 - Organic Demand on CNTs (MMAAS):
For market-making purposes, at least one of the following three conditions must be satisfied for a token to benefit from liquidity provision via Flowdesk MMAAS:
- Condition 1: A minimum of $50k/day organic trading volume on each CEX.
- Condition 2: The token is a stablecoin with a price peg to a target level (e.g., $1).
- Condition 3: If the token is not yet listed on a CEX:
- Minimum trading volume of 100k ADA/day for the past 2 months.
- On-chain liquidity of at least 7m ADA.
- Additionally, there must be an agreement with a CEX for the listing. Since Flowdesk requires sourcing liquidity from the DEX to provide MMAAS, sufficient on-chain liquidity is necessary to enable CEX/DEX MMAAS services.
Objective:
Help CNT tokens achieving top tier exchanges listings and experiencing deep liquidity.
- For Cardano to grow and attract external liquidity, stablecoin tokens must first be listed on leading centralized exchanges (CEXs).
- Top Cardano projects already listed should expand to major exchanges to enhance liquidity.
- Smaller projects should have fair opportunities for liquidity and support for tokens not yet listed on CEXs.
Dependency 2 - Centralized Exchanges (Listings):
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CEXs act as the ultimate gatekeepers of token listings. While Flowdesk can assist in the listing process, its mandate does not include lobbying exchanges for listings.
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Flowdesk’s role in the listing process is to ensure that the budget is allocated fairly, based on the following criteria:
Top-tier Exchange Integration:
- Opportunities for top-tier exchanges to integrate Cardano CNT tokens (e.g., targeting Binance, Bybit, OKX, and/or Coinbase, which do not yet support CNTs).
- Cardano Foundation will assist with native asset support if the exchange requires technical integration.
Impact Assessment:
- Evaluate the potential effect of the exchange listing.
- Ensure it significantly increases CNT liquidity, based on historical data.
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