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Ecosystem Exchange Listing and Market Making service pool

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Submitted: 14 Apr 2025, 10:52 UTC (Epoch 551)
Updated: 14 Apr 2025, 10:52 UTC (Epoch 551)
ID:373
fl

flowdesk_governance

Budget$1,563,000 (3,126,000 ADA)
ADA Rate$Reference price of 0.5 USD / ADA
Preferred CurrencyUnited States Dollar (USD)
Contract TypeMilestone Based Fixed Price

Description

Flowdesk acts as a reference party that helps with engineering liquidity provision and listing of CNTs, assisting in:

1- Exchange Listing Fee Pool: Up to 1,500,000 USD (3m ADA at a reference price of 0.5 USD / ADA).

Notes:

  • Top-tier exchanges might ask a listing fee > 500,000 USD. An indicative quote from one top-tier exchange would be around 1m USD of token allocation.
  • Not more than 500k USD (1m ADA) will be allocated for 1 CNT / Exchange.
  • Flowdesk acts as an actor of good faith to validate the budget allocated to a Cardano project for a listing.
  • Flowdesk does NOT receive any funds from the Intersect budget during this process (including no transaction fee, commission fee, etc.).
  • Flow for a Cardano project to request funds to get listed on an exchange:

=> 1 Cardano project with a CNT

=> Project agrees with the exchange on a listing offer

=> Flowdesk Exchange Listing Criteria Assessment

=> Decision

=> If successful, exchange directly receives funding from Intersect for listing the CNT

=> CNT is listed on the exchange.

2- Market Making Fee Pool: 63,000 USD (126,000 ADA at a reference price of 0.5 USD / ADA).

Notes:

  • Intersect > Cardano Project > pays Flowdesk monthly retainer for MMAAS business.

  • Flowdesk does NOT receive any funds from the Intersect budget during this process (including no transaction fee, commission, etc.).

  • Flow for a Cardano project to request funds for MMAAS with Flowdesk:

=> Cardano projects => Project agrees with Flowdesk on a MMAAS offering

=> Cardano project receives funding from Intersect

=> Flowdesk launches the MMAAS service.

Problem Statement

Proposal Overview

This proposal aims to address two core issues within the Cardano ecosystem:

  • Problem 1: No Cardano project currently has a top-tier market maker, with the exception of Snek and Iagon.
  • Problem 2: No Cardano Native Token (CNT) is listed on top-tier exchanges such as Binance, Bybit, Okex, and Coinbase.

Objective

We, at Flowdesk, are committed to solving these problems. Our goal is to act as a trustworthy partner in assisting Cardano Web 3.0 projects by providing essential services such as Market Making as-a-Service (MMAAS) and helping with exchange listings. Through these efforts, we aim to enhance the overall liquidity and market presence of Cardano projects.

Proposal Benefit

Beneficiaries would be the:

  • Issuer of CNTs, Cardano Web 3.0 projects helping with the growth of their token (from TGE to DEX liquidity seeding to CEX listings)
  • Retail Cardano traders and investors benefiting from institution-grade liquidity when transacting on DEX and CEX

Example of success:

  • Snek market making started on November 10th with SNEK/USDT price at 0.0017. Flowdesk managed to successfully provide liquidity in ultra-volatile conditions with the token surging by more than 5x and ensuring that CEX liquidity is at minimum $20k within +/- 2% and ensuring that DeFi protocols pools are arbitrage-free.

Key Proposal Deliverables

MMAAS:

  • 3 CNT’s experiencing deeper liquidity on CEX (minimum 5k$ +/- 2%) and arbitrage free swaps on DEX
  • Sign 3 Cardano projects with a template of 7k$/month retainer for MM service

Listing:

  • Extra CNT listing on top tier exchanges (see in section below how this cost can be broken down)

Cost Breakdown

MMAAS costs:

  • 7,000 USD per month for a project (14kADA)
  • 3 months / 3 projects = 7k$ * 3 * 3 = 63k$ (126kADA)

3 Exchange Listings:

  • Example of how this is broken down:

    • First example:

      A. 2 project on a tier 1 exchange - 500,000 USD * 2 = 1m USD (2m ADA)

      B. 2 projects on a tier 2 exchange - 250,000USD * 2 = 500,000 USD (1m ADA)

    • Second example:

      Listing on Bybit of 1 CNT = 500k$ (1mADA)

      Listing on Okex of 1 CNT = 500k$ (1mADA)

      Listing on Binance of 1 CNT = 500k$ (1mADA)

Resourcing & Duration

Flowdesk:

  • 1 BD / 1 Director / 1 Trader
  • Duration: until Dec 31st 2025

Experience

Partnerships already signed with major partners in the Cardano ecosystem:

  • Nov 14th 2024 Snek MMAAS: https://x.com/CardanoFeed/status/1857081807109243353
  • Dec 9th 2024 Iagon MMAAS: https://x.com/IagonOfficial/status/1866147717564539258
  • Dec 14th 2024 DexHunter partnership: https://x.com/DexHunterIO/status/1867923226468233595

Maintenance & Support

No technical maintenance.

Roadmap Alignment

It supports the product roadmap:

  • The aim is to add incoming liquidity to the Cardano ecosystem.
  • The product roadmap focuses on: BoS and Babel fees.
  • A third, more pressing item is how to interact with centralized exchanges (both current ones listing CNTs and top-tier exchanges) and Cardano projects to assist with:
  1. Listing.
  2. Market making for liquidity provision.
  3. Increasing the organic volume of CNT tokens.

Supplementary Endorsement

Community interaction:

  • October 31st 2024: Attendance to Cardano Summit event in Dubai https://x.com/KevinSoobratty/status/1854730149197144487
  • Feb 19th 2025: Flowdesk attendance to Cardano Consensus HK events https://x.com/KevinSoobratty/status/1892131444446613885

Milestones achieved and community endorsing (@cardano_whale, …):

  • Mar 20th 2025 10mADA on DexHunter traded milestone: https://x.com/KevinSoobratty/status/1902540800501944411

Ownership Information

Submitted On Behalf Of

Company

Group Name

Type of Group

Social Handles

https://x.com/flowdesk_co

Key Dependencies

Dependency 1 - Organic Demand on CNTs (MMAAS):

For market-making purposes, at least one of the following three conditions must be satisfied for a token to benefit from liquidity provision via Flowdesk MMAAS:

  • Condition 1: A minimum of $50k/day organic trading volume on each CEX.
  • Condition 2: The token is a stablecoin with a price peg to a target level (e.g., $1).
  • Condition 3: If the token is not yet listed on a CEX:
  1. Minimum trading volume of 100k ADA/day for the past 2 months.
  2. On-chain liquidity of at least 7m ADA.
  3. Additionally, there must be an agreement with a CEX for the listing. Since Flowdesk requires sourcing liquidity from the DEX to provide MMAAS, sufficient on-chain liquidity is necessary to enable CEX/DEX MMAAS services.

Objective:

Help CNT tokens achieving top tier exchanges listings and experiencing deep liquidity.

  • For Cardano to grow and attract external liquidity, stablecoin tokens must first be listed on leading centralized exchanges (CEXs).
  • Top Cardano projects already listed should expand to major exchanges to enhance liquidity.
  • Smaller projects should have fair opportunities for liquidity and support for tokens not yet listed on CEXs.

Dependency 2 - Centralized Exchanges (Listings):

  • CEXs act as the ultimate gatekeepers of token listings. While Flowdesk can assist in the listing process, its mandate does not include lobbying exchanges for listings.

  • Flowdesk’s role in the listing process is to ensure that the budget is allocated fairly, based on the following criteria:

Top-tier Exchange Integration:

  • Opportunities for top-tier exchanges to integrate Cardano CNT tokens (e.g., targeting Binance, Bybit, OKX, and/or Coinbase, which do not yet support CNTs).
  • Cardano Foundation will assist with native asset support if the exchange requires technical integration.

Impact Assessment:

  • Evaluate the potential effect of the exchange listing.
  • Ensure it significantly increases CNT liquidity, based on historical data.

Supporting Links

Created:4/14/2025
Last updated:4/14/2025
ID:373

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