You can check out the proposal on this google doc for a better layout: https://docs.google.com/document/d/1AKKNezENVTFy92JaECEYz1BSs2gWQzSg4gxBIcbRhiA/edit?usp=sharing

Please check out this short explanatory video: https://youtu.be/DOHuqfIKbY8

Cardano dApps need support with leads for clients and investors. Obtaining targeted business leads is very costly and time-consuming. Our goal is to generate business leads to companies through a trusted network, help companies grow and support mass adoption. As a pilot, this proposal will generate business leads for several Cardano companies.

Success = • 200 qualified leads delivered to 20+ Cardano companies • 20+ trained lead generators active • 10+ ecosystem partners using LeadGenDAO services • Increased ecosystem funding or customer engagement reported by partners

“The Cardano ecosystem needs strong sales and business development activities and reach for investors and clients” was the common feedback from numerous companies in the Cardano ecosystem, including CF and Emurgo.

The Cardano ecosystem is rich in innovation but lacks the business development engine that can bridge products to markets. By creating a decentralized network of incentivized lead generators, we can accelerate adoption and revenue generation for on-chain projects.

Without go-to-market and investor traction, Cardano dApps remain underutilized. LeadGenDAO brings a decentralized, scalable solution—empowering the community to fuel project growth.

LeadGenDAO enables a decentralized business development layer for Cardano by training and compensating community-based lead generators who deliver qualified leads to ecosystem projects.

Using Andamio, LeadGenDAO aims to evolve into a fully decentralized organization where lead generators and participating companies govern rewards distribution, onboarding, and platform evolution through on-chain voting and treasury proposals.

Benefits to Cardano:

• Supports ecosystem project growth and sustainability
• Drives real-world use cases and adoption
• Engages the community in value creation (anyone can be a lead generator)
• Reduces reliance on centralized marketing or expensive conferences
• Helps investors find vetted, promising projects

The Lead Generation solution: The lead generation model aims to support companies in the Cardano ecosystem by creating a pipeline of leads for clients, partners, and investors. The leads will be generated by a trusted network of community members who are great connectors and networkers. Lead generators will be compensated for successful leads. Every lead must meet company-specific criteria and is reviewed and validated before compensation is released.

Our project is already live, and the lead generation course is available on the Andamio platform. We are currently onboarding lead generators and having our first leads generated, for 4 Cardano companies: NMKR, Socious, Palmyra, and Andamio. Our goal with this funding request is to have 20+ lead generators, generating over 200 leads for 20+ Cardano companies.

The lead generator process:

• Lead Generator completes onboarding via Andamio
• Generator identifies a potential lead
• Lead is submitted through platform
• Reviewed and approved by client company
• The lead generator organizes a call between the company and the lead
• The lead generator is compensated with 400-500 ADA for generating the lead (if the value of ADA changes we will change the price per lead, we want to make sure that they are compensated between $300 and $500 per lead)

After that, the company can choose to keep the lead generator as a moderator and that would keep participating in the collaboration The generator would receive more compensation according to what is decided with the company

Current Status

• website live www.leadgendao.com
• Pilot stage live with 5 leads approved for 4 Cardano companies
• 10 lead generators expected by the end of April
• Info courses available on Andamio for lead gen
• We already have the courses of 4 companies ready on the platform, here is the link of the full course: https://app.andamio.io/course/blg2024
• Companies courses: NMKR, Socious, Palmyra, Andamio
• There are already other companies in the ecosystem interested in our service

Andamio platform is now live on mainnet and is constantly improving Here are all the courses currently available on the platform : https://app.andamio.io/course

Lead Examples: NMKR We are going to share here the type of leads that NMKR expect with the LeadGen project, as well as an approved lead by NMKR:

NMKR lead needs: Company size: Mid-sized to large companies Investment budget: $10k to $50k in the short term to implement blockchain technology into their operations Geographic focus: Europe, Japan, South Korea, India, North and South America Interest areas:

• Sustainability
• Decentralization of wealth
• Tokenization of real-world assets (i.e. real-estate)

Important note: leads should have a clear and immediate business use case for blockchain, such as enhancing business processes or creating tailored NFTs / Token or blockchain solutions.

Example industries and use cases:

• Decentralization of wealth: A fintech startup aiming to democratize access to investment vehicles through blockchain.
• Sustainability: A mid-sized energy company looking to create NFT-based carbon credits to incentivize renewable energy consumption.
• Real-estate: A property developer exploring tokenized fractional ownership of real estate assets to open up new investment opportunities.

Key Pain Points and Needs

• Brands are increasingly interested in leveraging NFTs to engage with customers, but many marketing agencies lack the in-house expertise to implement effective NFT strategies.
• Agencies need a reliable and user-friendly NFT platform that seamlessly integrates with their existing marketing and content creation workflows.
• Guidance and support are needed to navigate the NFT space's technical and regulatory aspects and best practices for successful NFT-based campaigns.

NMKR Approved Lead: Barak Matzkevich

• Lead Name: Barak Matzkevich​
• Position: Co-Founder & Chief Revenue Officer at Saiflow
• Industry: Cybersecurity for EV charging and distributed energy networks
• Location: The company headquarters are based in Tel Aviv - Israel, but their area of expertise is in countries with high adoption of electric vehicles. (Like the US, Asia, or Europe)
• LinkedIn Profile: https://www.linkedin.com/in/barak-matzkevich-31339/
• How do I know this lead: Personal network
• Budget: Potentially between $10,000 and $50,000 for blockchain-based sustainability projects.​
• Description: Saiflow specializes in electric vehicle (EV) powertrain solutions, focusing on sustainable and innovative technologies in the automotive sector. Their expertise includes developing advanced systems for EVs, contributing to the broader adoption of clean energy transportation.​ https://www.saiflow.com/

The lead was validated by NMKR, and the lead generator has connected the lead and the company through a first call. Both the lead and the company wanted further collaboration.

Cardano dApps struggle with client acquisition, investor engagement, and go-to-market execution. Most teams are technical and under-resourced in business development. This slows adoption, revenue, and ecosystem growth.

LeadGenDAO brings real business value to the Cardano ecosystem by helping dApps grow through client and investor connections. By enabling trained community members to generate qualified leads, we support project sustainability, user adoption, and on-chain economic activity. The return on investment is direct: 200+ high-quality leads across 20+ Cardano projects, which empowers community contributors with new earning opportunities, expanding Cardano’s real-world impact.

Deliverables: We expect the project to be 1 year

Quarter 1: Focus in infrastructure development https://leadgendao.com/ - Providing a higher quality website, with more information about the services. We will develop a login based leads request database and other tools to make it easier for the lead generators to support the companies.
https://www.andamio.io/ platform needs to be fully functional with some dedicated features for lead gen, and all the partner companies need to have courses and projects on the platform

Quarter 2 A full list of 20+ approved lead generators, that have already Having 20+ Cardano companies to generate leads for, and 10+ leads generated for each company

Quarter 3: Focus on generating leads on companies Collecting feedback from lead generators and companies Ongoing coordination between lead generators and companies Adjusting & updating the course

Quarter 4: Focus on generating leads on companies, with generators generating at least 10 leads on average

Final milestone: 20+ lead generators 20+ Cardano companies to generate leads for At least 200 leads generated for the Cardano companies The lead generators have a great platform and database to work with The Andamio platform is fully functional with all the Cardano companies courses

Please note that the budget was made according to the amount of ADA rather than USD.

Total budget is 300,000 (~$210,000) ADA divided across 3 main categories:

Website & Platform Development — ADA 100,000 - $70,000

Lead Generator Compensation — ADA 100,000 - $70,000

Project Administration & Ops — ADA 100,000 - $70,000

There is PDF document shared at the end of the proposal, which has the detailed budget set for this proposal. Here is also the link for the google document of the budget: https://docs.google.com/document/d/1t4BVQlbWpVjXruRBAkJ41TDMoD8n9DcV5hPT6D9HkY8/edit?usp=sharing

Team members: Yoram Ben-Zvi, Project lead A social entrepreneur and mentor with international board, operations, and startup experience, Yoram has been an active Connector in the Cardano ecosystem, onboarding investors and companies (e.g., checkpoint.com, FC Barcelona, Syngenta, Techstars, digifarm.io) for over four years. Partner at https://www.elksconnect.com/ Linkedin: https://www.linkedin.com/in/yoram-ben-zvi-446836

Roberto Mayen: COO of Andamio https://www.linkedin.com/in/roberto-mayen-hess/ Roberto is a Business and Innovation Manager and brings a diverse skill set to the project encompassing software development, business, program management, and law. Roberto’s experience with early stage startups in Latin America allows him to offer a unique perspective on problem-solving and driving innovation. He’s also involved in leading efforts to bring Cardano to spanish-speaking communities through initiatives like Cardano Sin Tecnicismos and the Spanish translation of the Plutus Project-Based Learning program.

Benjamin Ben Zvi https://www.linkedin.com/in/benjamin-ben-zvi/ Benji just graduated, he has already participated in several Cardano Catalyst projects since fund 8. Has been through the full course and started generating leads for Leadgen Partner at https://www.elksconnect.com/

The final milestones are expected to be completed 1 year after the beginning of the fund

Our project is already live and we have started to generate leads for Cardano companies, the entire team has great experience about Cardano and the Cardano companies, as well as having an extended network. All of them have been through the courses and completed the assignments. Here is the link for the project from fund 12: https://projectcatalyst.io/funds/12/cardano-use-cases-concept/business-lead-generation-on-cardano

As mentioned, the team also has already onboarded many companies in the ecosystem.

With this fund, we are aiming to offer over 200 business leads to the Cardano Companies. After that, the companies will need to add funds to their treasury in order to generate more leads. The companies will define the price per lead they are willing to pay.

Following this phase, the revenue model for Leadgendao is to get an annual fee for the service by the companies and a % of the revenue earned by the lead generators. Leadgen will become the marketplace for lead generation for the Cardano ecosystem, benefiting the community & companies as well as on chain activities.

Our proposal provides a new way to market and promote the different Cardano solutions to external stakeholders, businesses and investors, while having on-chain activity through the Andamio platform.

The Lead generation firast iniciative was voted first on fund 12. Got interest and participation of leading dApps such as NMKR, Socious, Palmyra and Andamio, and already got interest from other Cardano dApps, including funding entities.