Discussion Details

Marketing & Innovation
Budget Discussion Type
ACTIVE

Unveiling the First Unified Global Events Marketing Strategy for Cardano

0 comments
Submitted: 14 Apr 2025, 16:18 UTC (Epoch 551)
Updated: 14 Apr 2025, 16:18 UTC (Epoch 551)
ID:389
ca

cardanosummit

Budget$3,000,000 (6,000,000 ADA)
ADA Rate$0,5
Preferred CurrencyUnited States Dollar (USD)
Contract TypeMilestone Based Fixed Price

Description

To revitalize Cardano's global presence and foster ecosystem growth, we aim to host and participate in a dynamic series of events in 2025 and 2026. These events will target diverse audiences, including developers, enterprises, blockchain enthusiasts, and policymakers, to drive engagement, innovation, and adoption.

Problem Statement

The Cardano ecosystem currently faces challenges in establishing a consistent and impactful presence at global blockchain events. Catalyst-funded initiatives often operate under independent branding which rarely mentions ‘Cardano’ which dilutes the visibility of Cardano within the broader blockchain community. This fragmented approach makes it harder for Cardano to stand out amidst the competition.

Competitors like Solana, Aptos, and Sui have established significant brand recognition by strategically aligning global events with developer-focused initiatives.

Their series of hacker houses and hubs—typically held 3–4 times per year—have successfully fostered active developer communities and increased Total Value Locked (TVL) on their platforms. These events seamlessly blend ecosystems, attracting talent and partnerships across multiple chains while solidifying their reputation as innovative blockchain leaders.

Without a similarly coordinated and impactful event strategy, Cardano risks being overshadowed in a competitive landscape. A fresh approach to event planning is essential to position Cardano alongside top players and attract developers, partners, and enthusiasts from across the blockchain ecosystem.

Proposal Benefit

Unveiling the First Unified Global Events Marketing Strategyfor Cardano. We will deliver ‘Cardano’ branded sponsorships at global conferences in 2025 and 2026, managed and planned by the events management experts. Cardano as an L1 needs to be promoted as the brand at these events with no biased 3rd party business objectives hovering around it. We will run a 100% Cardano-focused events and marketing campaign globally at the most cost-efficient manner leveraging our wealth of event experience.

Key Proposal Deliverables

List of events is in the pdf

Cost Breakdown

See pdf

Resourcing & Duration

List of dates events is in the pdf

Experience

See pdf

Maintenance & Support

This proposal contains funding for Q3 and Q4 2025 events and Q1 and Q2 2026 events. We will submit a new proposal for Q3 and Q4 2026 and 2027 to continue to series of industry and blockchain events.

Roadmap Alignment

Connect, Grow, Discuss, and Promote Cardano Facilitate discussions around its launches, innovations and progress, ensuring its position as a key player in the blockchain space.

Supplementary Endorsement

Intersect

Ownership Information

Submitted On Behalf Of

Company

Group Name

Type of Group

Social Handles

https://x.com/Cardano_CF

Key Dependencies

This initiative is a collaboration with EMURGO, CF, RARE EVO, INTERSECT

Created:4/14/2025
Last updated:4/14/2025
ID:389

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