HELLO Labs, the pioneer behind Web3's version of "Shark Tank," presents an opportunity for a strategic collaboration with the Cardano Foundation, Emurgo, and Intersect. This proposal seeks to integrate the Cardano ecosystem into the highly successful Killer Whales franchise, leveraging its global media reach, influencer network, and incubation capabilities to accelerate and showcase innovation within the Cardano ecosystem.

Overview of Killer Whales Killer Whales debuted on major streaming platforms, including Apple TV and Amazon Prime, on April 8, 2024. Reaching over 600 million viewers across 55+ countries, the show quickly established itself as one of the most influential media properties in Web3. Its success is driven by partnerships with industry leaders such as CoinMarketCap and AltCoinDaily, along with prominent figures like Anthony Scaramucci, Ran Neuner, Mario Nawfal, CryptoWendyO, Threadguy, CryptosRus, and Gracy Chen (CEO, Bitget).

Season One generated over 200 million social media impressions, and three of the 20 participating projects secured multi-million-dollar investments, with one eventually being acquired by MetaMask. Building on this success, Season Two is set to launch in March/April 2025, featuring a $1.5 million acceleration prize pool supported by CoinMarketCap, Hacken, and the HELLO Incubator. With over 900 applications received across both seasons, Killer Whales has positioned itself as a premier launchpad for Web3 innovation.

Proposal for Cardano Collaboration As Killer Whales evolves into its third season, we propose an enhanced selection and procurement model that highlights thriving blockchain ecosystems, including Cardano. This collaboration will offer unparalleled exposure and credibility to Cardano-based projects, showcasing their innovative approaches to DeFi, SocialFi, AI, RWA, memecoins, and other Web3 applications. Through this initiative, we aim to:

• Provide a global stage for Cardano-based projects.
• Leverage Killer Whales' media presence, influencer network, and marketing capabilities to amplify Cardano’s ecosystem.
• Establish a year-round activation funnel that engages, nurtures, and rewards builders within the Cardano community.

Collaboration Structure The proposed partnership will be executed through five key marketing and attention-driving activations:

• Show Partnership (Killer Whales)
• A dedicated episode featuring Cardano builders and their innovations.
• Exclusive behind-the-scenes and ecosystem-focused content for the Cardano community.
• Hackathon & Local Marketing
• Organizing and judging hackathons to source and identify top Cardano projects.
• Offering winning projects a spot on Killer Whales as a grand prize.
• Social Media and Key Opinion Leaders (KOLs)
• Implementing a year-round marketing and activation strategy to engage Web3 communities.
• Collaborating with top influencers to generate awareness and credibility for Cardano projects.
• HELLO Incubator and Club Integration
• Providing a dedicated platform for Cardano builders to access tech resources, mentorship, and launch support.
• Connecting builders with high-impact investors, advisors, and KOLs within the Web3 space.
• Event Collaborations
• Co-branded activations during major crypto events.
• Exclusive "Meet the Killer Whales" side events at Cardano’s booths and industry gatherings.

Benefits for the Cardano Ecosystem This collaboration will deliver significant value to Cardano and its builders:

• Unmatched Global Reach: Access to Killer Whales' international audience and premium content production.
• Personal Branding for Cardano Leadership & VCs: Increased visibility for key figures driving the ecosystem.
• Year-Round Marketing Activations: Consistent community engagement and awareness-building.
• Tangible Rewards for Builders: Differentiating Cardano's ecosystem by offering a unique prize beyond investment.
• Deep Integration with Web3 Thought Leaders: Direct exposure to Killer Whales’ influential KOLs and investor network.
• Comprehensive Support from HELLO Labs and Killer Whales: Full production, marketing, and activation assistance.

Budget Overview The proposed budget for this collaboration is structured as follows: Cardano Episode Production: $250,000 Dedicated Show Promotion: $100,000 Hackathon & Local Marketing: $50,000 Grant to winning project(s): $100,000

Optional: Event collaboration & Brand Presence: $100,000+ (scalable based on campaign needs) Technology Integration with HELLO Club: $100,000

By partnering with Killer Whales, the Cardano Foundation, Emurgo, and Intersect can unlock unprecedented visibility and growth opportunities for the Cardano ecosystem. This collaboration will not only position Cardano as a leader in Web3 innovation but also attract top-tier projects and investors, driving long-term success and adoption. We look forward to working together to bring this vision to life and showcase the future of blockchain technology on the world's biggest stage.

Help Cardano grow its brand appeal and retail experience in the wider Cardano ecosystem and develop a better brand and developer experience. As pitched here: https://www.youtube.com/live/9d--BoFbRqM?si=sFC1PRLd563I2w17&t=10156

For the first time, builders on Cardano have the chance to have their projects, dreams, and life’s work featured on global television and directly interact with the best KOLs, advisors, funding, and networks in the Web3 space. Builders can compete for a chance to participate and be selected to receive a global spotlight on the show and Web3 media services. From PR to direct interactions with our Killer Whales and network of partners. Also, the mainstream coverage is unmatched and could propel adoption, investor interest, and retail users.

With our broadcasting partners APPLE TV and Amazon Prime, we reach over 600 million people in 65+ countries. The show will have its own dedicated episode about the Cardano ecosystem and will feature prominent ‘whales’ on the whale seats, along with the existing Whales. In this episode, we will bring forward 3 chosen projects that will try to persuade the Whales to support their venture, with an ADA grant, or support from the Killer Whale Mentors.

It allows for a show, with an unmatched global reach, but it would also allow for the community, developers, and founders to market their product in a new way. For the community, get a say and vote in whom should be on the show, representing the Cardano ecosystem. Lastly, we would integrate the Killer Whales aspect into Cardano’s hackathons and events throughout the year, bringing the Whales to Cardano’s events and media coverage year-round.

This collaboration will focus on delivering measurable and high-impact outcomes. Below are the key deliverables and the criteria for their successful completion:

1. Cardano-Dedicated Killer Whales Episode

• Completion of pre-production, filming, and post-production.
• Airing of the episode on major streaming platforms.
• Achieve a minimum of 10 million total views across platforms.

2. Hackathon and Project Selection

• Co-organize a hackathon with at least 200 participating teams.
• Select and onboard at least three winning projects to feature on the show.
• Ensure at least one project receives investment or incubation support.

3. Year-Round Social Media and KOL Engagement

• Execution of at least 4 major social media campaigns.
• Collaboration with at least 10 top Web3 influencers promoting Cardano projects.
• Generate a minimum of 50 million social media impressions.

The proposal also has a few optional items, which would be defined as following:

4. HELLO Incubator and Club Integration

• Successfully onboard at least 20 Cardano projects to HELLO Club.
• Provide structured mentorship and networking opportunities for participating builders.

5. Event Collaborations and Brand Presence

• Execution of at least five major event activations.
• Presence at top blockchain events, such as Consensus, Token2049, and WebSummit.
• Achieve at least 3,000 in-person interactions with builders, investors, and attendees.

Three production files for Season 2 production are added to the drive link as a guideline, remember this cost overview is for 5 episodes. For payment, we would like to propose a milestone-based payment plan:

Milestone 1 (10%): Announcement of partnership and first project from Cardano undergone DD for show Milestone 2 (10%): 3 projects have been selected and production plan is in place (timelines and production schedule) Milestone 3 (20%): Show production, Cardano on set, Projects in Los Angeles and shooting started Milestone 4(20%): Production and Post started and the first draft of the episode is ready for review Milestone 5 (20%): the episode is approved and social/marketing materials are ready Milestone 6 (20%): Killer Whales season is released on X, APPLE TV, Amazon Prime and/or other streamers

Once the proposal is agreed, we will immediately start with the PR, media and KOL-driven announcements and planning for the Hackathons, the selection of projects via existing and new channels (Killer Whales) and planning for the show production.

We’d need support from the PR and media teams, the hackathon/growth teams and leadership to sign off on media exposure and timelines.

Plan (after confirmation): Day 1-10: Joint Announcements and open invite to apply (builders) Day 11-50: plan for hackathon/growth initiatives and event collaborations Day 51-80: defining projects and founders to participate on the show Day 81-100: production and filming Day 100-200: production and promotional activations (rich content) Day 200-365: Marketing and promotion of show and growth-oriented campaigns (potentially leading to the next season)

Note: we could change this plan(ning) depending on preferences by both partners.

We’ve been producing and airing Killer Whales for 24 months, and have 2 seasons produced. All Killer Whales are exclusively signed to HELLO labs for Web3-related streaming productions and streaming contracts are secured and executed on. We have the network and production power, as well as the team and brand to attract builders and develop an engaging and unique content for mass consumption.

Our proposal is to setup a working group with Cardano/Intersect and other committees to ensure the processes are smooth and we develop a 12 month plan for collaborations, marketing/pr, project outreach, hackathon support, KOL support, media production, planning and broadcasting and mainstream media promotions. This committee (3 or 5 people with a mixture background) can oversee the partnership and work with both parties to ensure a sound execution. Alternatively, we can mandate all partners to execute on the deliverables and ensure the biggest possible win-win is created over time.

Been approached by several instances like Emurgo and Intersect teams to create a dedicated program for Cardano ecosystem for this, besides this, we believe that we have synergies and similar ethos.

There are limited dependencies for this to be a successful partnership, as we have been successfully producing and distributing the show for over 24 months. The dependencies are mostly around:

• Sourcing the right Whales for the judge seats (Ideally Cardano/Intersect leadership)
• Sourcing 3-5 great Cardano builders to pitch during the event
• Potentially visa’s for entree to the US (limited amount of regions)