Lagos Web3 Festival: Music, Food & Blockchain Onboarding

Blockchain and Web3 adoption remain largely confined to early adopters and tech enthusiasts, with mainstream audiences often finding the space intimidating, complex, or inaccessible. Traditional crypto conferences and educational initiatives tend to target individuals already within the ecosystem, missing the opportunity to onboard those who have never engaged with blockchain before.

To address this gap, Olympus Insights proposes the Lagos Web3 Festival: Music, Food & Blockchain Onboarding—a large-scale cultural event designed to onboard thousands of new users into Cardano and Web3 without them even realising it at first. Rather than hosting a standard crypto event, we are embedding blockchain education within a high-energy, multicultural festival, featuring live music performances, art exhibitions, food vendors, and guest speakers.

The goal is simple: Attendees come for the entertainment but leave with a Cardano wallet, 10 ADA, and an understanding of how blockchain can enhance their everyday lives and businesses.

Key Features of the Event

Live Music & Entertainment – A lineup of local and international artists performing throughout the event to attract a broad audience.

Multicultural Food & Wine Festival – Food trucks and vendors offering a variety of local and international cuisine.

Art & Local Talent Exhibitions – Showcasing local creativity, linking it to NFTs and blockchain-based ownership.

Subtle Blockchain Education – Guest speakers will highlight real-world blockchain applications in business, finance, and creative industries without overwhelming the audience with technical jargon.

Cardano Project Stalls – Carefully curated Cardano-based projects will have exhibition booths to showcase real-world use cases. Each project will be vetted to ensure legitimacy and long-term value, protecting attendees from scams or rug-pulls.

Web3 Onboarding for Every Attendee – Every ticket will contain a QR code directing attendees to install a Cardano wallet (Lace, Tokeo, or VESPR) and receive 10 ADA to begin interacting with blockchain.

Why This Event Matters

The event aims to bridge the gap between traditional communities and the Web3 world. By making blockchain approachable and engaging, we remove the barriers of complexity and skepticism. Rather than telling people to join Web3, we let them experience it firsthand in an organic, enjoyable way.

Olympus Insights has proven expertise in onboarding users into the Cardano ecosystem. We currently have:

Over 36,000 active students learning on the OLi platform through Learn 2 Earn incentives.

Ambassador teams in seven countries (Nigeria, The Gambia, Kenya, Ethiopia, Cameroon, DR Congo, and Argentina) already introducing new users to Cardano and setting up wallets for them automatically.

A platform that ensures every user receives a Cardano wallet in the background, making blockchain onboarding seamless and accessible.

Demonstrated Value for the Cardano Community

This initiative provides significant value and return on investment for the Cardano ecosystem:

Mass Adoption: Every attendee gets a wallet and ADA, increasing Cardano's active user base.

Real-World Utility: Vendors and businesses will be encouraged to accept ADA payments, demonstrating blockchain in action.

Economic Growth: Cardano projects will have a platform to engage with new users and businesses, expanding their reach.

Education Through Experience: Attendees will learn about Web3 and Cardano passively, making the knowledge stick better than traditional educational methods.

The Web3 Festival will be a first-of-its-kind event in Nigeria, proving that blockchain adoption can be achieved without traditional crypto events. By blending culture, music, food, and technology, we will introduce thousands of new users to Cardano, Web3, and blockchain-powered financial tools—turning a fun day out into a gateway to financial empowerment and digital ownership.

Despite the rapid growth of blockchain technology, Web3 adoption remains low among everyday people, particularly in emerging markets. Many individuals perceive blockchain and cryptocurrency as overly complex, risky, or inaccessible. Additionally, most onboarding efforts focus on those already interested in crypto, rather than expanding the ecosystem to new users.

This proposal addresses the barriers to mainstream Web3 adoption by integrating blockchain education into a music, food, and wine festival—a setting where people feel comfortable and engaged. Rather than hosting a traditional crypto conference, which typically attracts only those already in the space, this event subtly introduces attendees to Cardano, Web3, and digital wallets in a seamless, engaging way.

By attending the event, each person will:

Receive a QR-coded ticket guiding them to install a Cardano wallet (Lace, Tokeo, or VESPR).

Be given 10 ADA to encourage hands-on interaction with crypto.

Experience Web3 in action through vendors, music artists, and speakers demonstrating real-world use cases of blockchain.

With over 36,000 students already learning on the OLi platform, Olympus Insights has a proven track record of onboarding new users to Cardano through Learn 2 Earn incentives. Our ambassador teams in seven countries (Nigeria, The Gambia, Kenya, Ethiopia, Cameroon, DR Congo, and Argentina) are already actively bringing new people into the ecosystem. This event extends that mission by bridging the gap between the mainstream and Web3, creating a fun and risk-free way for new users to enter the space.

This event will provide widespread benefits across multiple layers of the community, including local attendees, businesses, artists, vendors, and the broader Cardano ecosystem.

1. Everyday People (Attendees) – The Primary Beneficiaries

The event is designed to onboard people who are not yet in Web3, helping them:

Easily access and use crypto by setting up a Cardano wallet and receiving 10 ADA to interact with.

Understand real-world applications of blockchain by engaging with vendors who accept crypto, listening to expert speakers, and seeing firsthand how blockchain can enhance businesses.

Experience Web3 in a fun, risk-free way through music, food, and cultural experiences rather than intimidating technical discussions.

2. Local Businesses, Vendors & Artists

Vendors will be encouraged to accept Cardano payments and leverage blockchain solutions to improve transparency and efficiency in their businesses.

Musicians and artists will explore NFT and blockchain-based monetisation opportunities for their work, introducing them to Cardano's creative economy.

Small business owners will learn how Web3 can streamline payments, create new revenue streams, and increase customer engagement.

3. The Cardano Community – Demonstrated Value & ROI

This event directly contributes to Cardano adoption, ecosystem growth, and real-world utility in several key ways:

Mass Onboarding of New Users:

Each attendee will set up a Cardano wallet (Lace, Tokeo, or VESPR) and receive ADA, significantly increasing active wallet numbers.

Olympus Insights already has 36,000+ students actively learning on the OLi platform, and our ambassador teams in seven countries are continuously onboarding new users. This event scales those efforts even further.

Growing the Cardano Economy:

Cardano projects will have exhibition stalls to showcase real-world blockchain solutions, attracting businesses, entrepreneurs, and new users to the ecosystem.

Attendees will spend ADA at vendor stalls, introducing businesses to crypto payments and decentralised finance tools.

Strengthening Community Engagement & Reputation:

Cardano will be positioned as a practical, user-friendly blockchain with real-world applications, countering misconceptions of crypto as speculative or inaccessible.

This event will serve as a blueprint for future Web3 onboarding efforts, proving that immersive, experience-based education is more effective than traditional crypto events.

Ultimately, this event creates a lasting impact by embedding Cardano and Web3 into everyday life, expanding the ecosystem beyond its existing user base, and driving real-world adoption in an engaging, organic way.

The Web3 Festival is a structured initiative with clear deliverables and outcomes aimed at onboarding thousands of new users into Cardano and Web3. This proposal focuses on executing a large-scale, high-impact event while also ensuring post-event engagement and long-term adoption.

Milestones and Outcomes for this Proposal Tranche Event Planning and Infrastructure Setup

Secure venue, permits, and insurance to host a large-scale festival.

Arrange stage, lighting, sound, security, and logistics to support thousands of attendees.

Confirm local and international music artists, guest speakers, food vendors, and art exhibitors.

Establish a vetting process for Web3 projects to ensure only legitimate Cardano projects have stalls at the event.

Web3 Onboarding System Development

Design and distribute QR-coded tickets that guide attendees to install a Cardano wallet (Lace, Tokeo, or VESPR).

Implement an automated system to distribute 10 ADA to every attendee upon wallet setup.

Develop onboarding materials, including digital guides, tutorial videos, and live demonstrations at the event.

Marketing and Community Engagement

Execute targeted marketing campaigns across social media, radio, billboards, and digital platforms to attract a diverse audience.

Leverage Olympus Insights' ambassador network across seven countries to promote the event and onboard users before, during, and after the festival.

Launch pre-event workshops to introduce Web3 concepts to local business owners, vendors, and artists who will be part of the festival.

Successful Execution of The Web3 Festival

Host a full-day festival featuring live music, food, art, and guest speakers in a fun and engaging atmosphere.

Onboard at least 5,000 new users into Cardano wallets, ensuring they receive and transact with ADA.

Provide hands-on exposure to blockchain by enabling attendees to use ADA for purchases at vendor stalls.

Facilitate networking between Cardano projects and new users, helping projects gain new adopters, investors, and business connections.

Post-Event Follow-Up and Long-Term Adoption

Track Cardano wallet retention and monitor whether attendees continue engaging with Web3 tools after the event.

Enroll attendees into Olympus Insights’ OLi platform, where they can continue learning and earning ADA.

Connect businesses and vendors onboarded at the festival with Cardano ecosystem partners, ensuring they have ongoing support in accepting ADA payments.

Expand ambassador-led educational initiatives in the region, ensuring that Web3 adoption continues to grow beyond the event itself.

What the Community Will Ultimately Receive The Cardano community and ecosystem will receive significant, measurable value from this initiative, including:

Mass Onboarding of New Users: At least 5,000 new Cardano wallets created, with every attendee receiving and using ADA for transactions.

Increased Real-World Utility: Businesses, vendors, and artists will learn how to accept ADA, leading to greater Cardano adoption in the real economy.

Growth in Active Ecosystem Participants: The onboarding pipeline does not stop at the festival. Attendees will be directed to OLi’s Learn 2 Earn model, ensuring continued engagement with Cardano-based education, governance, and DeFi applications.

Stronger Business and Community Networks: The Web3 Festival will serve as a hub for connecting Cardano projects, developers, entrepreneurs, and first-time users, fostering organic ecosystem growth.

A Scalable, Repeatable Model for Web3 Adoption: The success of this event will establish a blueprint for onboarding new Web3 users through cultural events, which can be replicated in other regions globally.

Target State for this Tranche of the Proposal At the completion of this proposal phase, the community will have a high-impact, fully executed Web3 onboarding festival that has:

Successfully introduced thousands of new users to Cardano and Web3.

Proven that blockchain adoption can be achieved through real-world experiences rather than traditional crypto events.

Established a repeatable, data-backed onboarding strategy that can be scaled for future events.

This proposal is not just about running a single event but about laying the foundation for a long-term, sustainable Web3 onboarding pipeline that expands the Cardano ecosystem through real-world adoption.

The total cost estimate for The Web3 Festival is based on the required infrastructure, entertainment, marketing, Web3 onboarding, and logistics. Below is the cost breakdown in both USD and ADA (calculated at an exchange rate of 1 USD = 0.75 ADA).

Venue & Infrastructure: $100,000 USD / 133,333 ADA

Music & Entertainment: $50,500 USD / 67,333 ADA

Marketing & Promotion: $32,500 USD / 43,333 ADA

Web3 Onboarding (wallet setup, 10 ADA per attendee, QR system): $40,000 USD / 53,333 ADA

Food & Beverage (vendor support and setup assistance): $7,500 USD / 10,000 ADA

Total Estimated Budget:

$230,500 USD

307,333 ADA

The Web3 Festival requires a multidisciplinary team to ensure successful execution, covering event management, Web3 onboarding, logistics, marketing, technical setup, and community engagement. Below is an estimate of the required team size and the timeline to achieve the key proposal deliverables.

Estimated Team Size: 34-48 people

Event Director (1 person): Oversees all aspects of the event, ensuring smooth execution and alignment with Cardano/Web3 objectives.

Project Manager (1 person): Manages timelines, budgets, and coordination between teams.

Technical Lead – Web3 Integration (2 people): Develops and maintains the onboarding system, including QR tickets, wallet setup, and ADA distribution.

Marketing & Outreach Team (4-6 people): Manages social media, traditional marketing, and community engagement.

Vendor & Partnership Coordinator (2 people): Liaises with food vendors, artists, businesses, and Cardano projects setting up stalls.

Music & Talent Coordinator (2 people): Books and coordinates performances, sound, and stage setup.

Operations & Logistics Team (4-6 people): Handles venue setup, permits, insurance, security, and general event logistics.

Onboarding & Education Team (6-8 people): Assists attendees with wallet setup, transactions, and basic Web3 education at the event.

Ambassador & Community Engagement Team (4-6 people): Mobilises the local and international ambassador network to onboard users before and after the event.

Security & Safety Team (6-10 people): Ensures safety, manages crowd control, and works with local authorities.

Post-Event Analysis & Follow-Up Team (2-4 people): Tracks engagement metrics, gathers attendee feedback, and executes follow-up onboarding strategies.

Estimated Duration: 4-5 months

Planning & Logistics Setup (8-10 weeks): Venue selection, vendor recruitment, permits, partnerships, technical infrastructure setup.

Marketing & Community Engagement (6-8 weeks): Advertising campaign, ticket distribution, media outreach, and ambassador-led onboarding.

Technical Development – QR Code Wallet System & Onboarding (6-8 weeks): System development, integration of Lace, Tokeo, and VESPR wallets, and testing.

Pre-Event Workshops & Vendor Training (4-6 weeks): Training local vendors and artists on ADA transactions and Web3 business applications.

Event Execution (1-2 days): Full-scale festival, real-time onboarding, live entertainment, vendor stalls, and Web3 education.

Post-Event Follow-Up & Reporting (4-6 weeks): Tracking wallet activity, onboarding users into OLi’s Learn 2 Earn, and connecting vendors with ecosystem partners.

Olympus Insights has a proven track record in Web3 education, onboarding, and large-scale engagement, making it well-positioned to execute The Web3 Festival successfully. Our experience spans blockchain education, event execution, technical infrastructure development, and ecosystem growth, with a strong focus on introducing new users to Cardano and Web3 in a seamless and engaging way.

1. Large-Scale Web3 Onboarding & Education Olympus Insights has over 36,000 active students learning on the OLi platform, engaging with blockchain education through our Learn 2 Earn model.

We have successfully designed and implemented interactive and gamified educational programs that introduce new users to Cardano wallets, DeFi, governance, and on-chain interactions.

Our ambassador teams in seven countries (Nigeria, The Gambia, Kenya, Ethiopia, Cameroon, DR Congo, and Argentina) are already actively onboarding new users, ensuring that people unfamiliar with blockchain can access and use Cardano without friction.

2. Seamless Web3 Infrastructure & Wallet Integration Every OLi platform user is automatically provided with a Cardano wallet in the background, ensuring smooth onboarding for individuals with no prior blockchain experience.

We have integrated multiple Web3 tools, including Cardano-based wallets (Lace, Tokeo, and VESPR), Learn 2 Earn incentives, and blockchain credentials.

Olympus Insights has developed user-friendly onboarding solutions that eliminate the technical barriers preventing mainstream adoption of blockchain technology.

3. Event Execution & Community Engagement Our team has successfully organised, hosted, and participated in Web3-focused events, workshops, and training programs, onboarding thousands of users into the Cardano ecosystem.

Olympus Insights has collaborated with multiple projects across the Cardano ecosystem, DeFi platforms, NFT marketplaces, and educational initiatives, ensuring that our events provide real-world Web3 utility and value.

We have strong community ties, both online and offline, and have built engagement strategies that ensure sustained participation after initial onboarding efforts.

4. Business & Vendor Adoption of Web3 Payments We have actively worked on introducing businesses to blockchain-powered payment solutions, helping them accept ADA and leverage decentralised financial tools.

The Web3 Festival will expand this work by onboarding vendors, artists, and entrepreneurs into the Cardano ecosystem, ensuring that real-world businesses can integrate blockchain into their day-to-day operations.

5. Strong Network & Ecosystem Support Olympus Insights is well-connected within the Cardano ecosystem, having worked with multiple projects to drive education, adoption, and governance participation.

Our ambassador-led outreach programs have been instrumental in bringing new communities into Web3, providing a strong foundation for expanding the impact of The Web3 Festival beyond the event itself.

The Web3 Festival is not just a one-time event but a scalable and repeatable model for onboarding new users to Cardano and Web3. To ensure long-term sustainability and continued impact, Olympus Insights will implement the following post-event support and maintenance strategies:

1. Continuous Engagement & Follow-Up Every attendee will have set up a Cardano wallet and received 10 ADA at the event, but engagement doesn’t stop there.

Olympus Insights will send follow-up emails and notifications guiding attendees through their first blockchain transactions, showing them how to use their wallets, and connecting them with Cardano-based services and platforms.

A dedicated Telegram & Discord group will be launched post-event, providing attendees with ongoing support, tutorials, and a direct line of communication with the Olympus Insights team and the wider Cardano community.

2. Integration with the OLi Education Platform Olympus Insights already has over 36,000 students learning on the OLi platform, where Web3 onboarding is gamified through Learn 2 Earn incentives.

Attendees who join the OLi platform will have continuous access to free Cardano courses, helping them progress from new users to active Web3 participants.

Since all OLi users automatically receive a Cardano wallet, this event will seamlessly integrate with our existing onboarding pipeline, reinforcing long-term user engagement.

3. Expansion of the Ambassador Program Olympus Insights already operates ambassador teams in seven countries (Nigeria, The Gambia, Kenya, Ethiopia, Cameroon, DR Congo, and Argentina).

The Web3 Festival will serve as a launchpad for growing our ambassador network, with local ambassadors providing ongoing Web3 education, community meetups, and business adoption initiatives after the event.

Businesses and vendors onboarded during the festival will be connected with our ambassadors to help them continue accepting ADA payments and leveraging blockchain for their operations.

4. Recurring Events & Scaling the Model The Web3 Festival will act as a blueprint for future onboarding festivals in other locations.

Olympus Insights will document best practices and refine the event format to roll out similar Web3 onboarding festivals in other major cities across Africa and beyond.

If successful, we will explore potential partnerships and sponsorships from Cardano-based projects and ecosystem partners to scale the initiative across multiple regions.

5. Business & Community Adoption Strategy We will track how many vendors and businesses continue using Cardano payments post-event and provide them with additional training and integration support.

A business incubation program will be explored, offering grants or incentives to vendors who successfully transition into accepting ADA payments and using blockchain-based business solutions.

The Web3 Festival is not just about a single-day onboarding experience—it is the first step in a long-term Cardano adoption strategy. Through follow-up engagement, integration with the OLi platform, ambassador-led education, and future events, Olympus Insights will ensure that attendees continue to engage with Cardano, explore Web3 opportunities, and become active participants in the ecosystem well beyond the festival itself.

While formal endorsements from specific Cardano Improvement Proposals (CIPs), Cardano Problem Statements (CPS), Technical Working Groups, or Special Interest Groups are not available at this time, Olympus Insights has actively engaged with the broader Cardano community to promote education and financial empowerment through the OLi platform. Our initiatives have garnered attention and support within the community, as evidenced by discussions and interactions on social media platforms.

We are dedicated to further engaging with the Cardano community through various forums and collaborative efforts to gain additional support and feedback for this proposal. Our ongoing initiatives reflect our commitment to fostering a strong, educated, and empowered community within the Cardano ecosystem.

None