Discussion Details

Marketing & Innovation
Type
ACTIVE

Ecosystem Exchange Listing and Market Making service pool

16 comments
Submitted: 24 Apr 2025, 04:05 UTC (Epoch 553)
Updated: 5 May 2025, 02:47 UTC (Epoch 556)
# ID:6
fl

flowdesk_governance

Budget$1,563,000 (3,126,000 ADA)
ADA Rate$0.5
Preferred CurrencyUnited States Dollar (USD)
Contract TypeMilestone Based Fixed Price

Description

Flowdesk acts as a reference party that helps with engineering liquidity provision and listing of CNTs, assisting in:

1- Exchange Listing Fee Pool:

Eligible exchanges are Kraken, Bybit, Okex and Binance (only top tier exchanges that are requiring new technical integration of CNT)

Budget: Up to 1,500,000 USD (3m ADA at a reference price of 0.5 USD / ADA).

Notes:

  • Top-tier exchanges might ask a listing fee > 500,000 USD. An indicative quote from one top-tier exchange would be around 1m USD of token allocation.
  • Not more than 500k USD (1m ADA) will be allocated for 1 CNT / Exchange.
  • Flowdesk acts as an actor of good faith to validate the budget allocated to a Cardano project for a listing.
  • Flowdesk does NOT receive any funds from the Intersect budget during this process (including no transaction fee, commission fee, etc.).
  • Flow for a Cardano project to request funds to get listed on an exchange:

=> 1 Cardano project with a CNT

=> Project agrees with the exchange on a listing offer

=> Flowdesk Exchange Listing Criteria Assessment

=> Decision

=> If successful, exchange directly receives funding from Intersect for listing the CNT

=> CNT is listed on the exchange.

2- Market Making Fee Pool:

Eligible tokens are:

-Non stable coins: SNEK, IAG, MIN and HOSKY

-Stable coins: USDM, USDA, iUSD, DJED, KINKA (gold backed)

Budget: 63,000 USD (126,000 ADA at a reference price of 0.5 USD / ADA).

Notes:

  • Intersect > Cardano Project > pays Flowdesk monthly retainer for MMAAS business.

  • Flowdesk does NOT receive any funds from the Intersect budget during this process (including no transaction fee, commission, etc.).

  • Flow for a Cardano project to request funds for MMAAS with Flowdesk:

=> Cardano projects => Project agrees with Flowdesk on a MMAAS offering

=> Cardano project receives funding from Intersect

=> Flowdesk launches the MMAAS service.

Problem Statement

Proposal Overview

This proposal aims to address two core issues within the Cardano ecosystem:

  • Problem 1: No Cardano project currently has a top-tier market maker, with the exception of Snek and Iagon.
  • Problem 2: No Cardano Native Token (CNT) is listed on top-tier exchanges such as Binance, Bybit, Okex, Kraken and Coinbase.

Objective

We, at Flowdesk, are committed to solving these problems. Our goal is to act as a trustworthy partner in assisting Cardano Web 3.0 projects by providing essential services such as Market Making as-a-Service (MMAAS) and helping with exchange listings. Through these efforts, we aim to enhance the overall liquidity and market presence of Cardano projects.

Proposal Benefit

Beneficiaries would be the:

  • Issuer of CNTs, Cardano Web 3.0 projects helping with the growth of their token (from TGE to DEX liquidity seeding to CEX listings)
  • Retail Cardano traders and investors benefiting from institution-grade liquidity when transacting on DEX and CEX

Example of success:

  • Snek market making started on November 10th with SNEK/USDT price at 0.0017. Flowdesk managed to successfully provide liquidity in ultra-volatile conditions with the token surging by more than 5x and ensuring that CEX liquidity is at minimum $20k within +/- 2% and ensuring that DeFi protocols pools are arbitrage-free.

Key Proposal Deliverables

MMAAS:

  • 3 CNT’s experiencing deeper liquidity on CEX (minimum 5k$ +/- 2%) and arbitrage free swaps on DEX
  • Sign 3 Cardano projects with a template of 7k$/month retainer for MM service

Listing:

  • Extra CNT listing on top tier exchanges (see in section below how this cost can be broken down)

Cost Breakdown

MMAAS costs:

  • 7,000 USD per month for a project (14kADA)
  • 3 months / 3 projects = 7k$ * 3 * 3 = 63k$ (126kADA)

3 Exchange Listings:

  • Example of how this is broken down:

    • First example:

      A. 2 project on a tier 1 exchange - 500,000 USD * 2 = 1m USD (2m ADA)

      B. 2 projects on a tier 2 exchange - 250,000USD * 2 = 500,000 USD (1m ADA)

    • Second example:

      Listing on Bybit of 1 CNT = 500k$ (1mADA)

      Listing on Okex of 1 CNT = 500k$ (1mADA)

      Listing on Binance of 1 CNT = 500k$ (1mADA)

Resourcing & Duration

Flowdesk:

  • 1 BD / 1 Director / 1 Trader
  • Duration: until Dec 31st 2025

Experience

Partnerships already signed with major partners in the Cardano ecosystem:

  • Nov 14th 2024 Snek MMAAS: https://x.com/CardanoFeed/status/1857081807109243353
  • Dec 9th 2024 Iagon MMAAS: https://x.com/IagonOfficial/status/1866147717564539258
  • Dec 14th 2024 DexHunter partnership: https://x.com/DexHunterIO/status/1867923226468233595

Maintenance & Support

No technical maintenance.

Supplementary Endorsement

Community interaction:

  • October 31st 2024: Attendance to Cardano Summit event in Dubai https://x.com/KevinSoobratty/status/1854730149197144487
  • Feb 19th 2025: Flowdesk attendance to Cardano Consensus HK events https://x.com/KevinSoobratty/status/1892131444446613885

Milestones achieved and community endorsing (@cardano_whale, …):

  • Mar 20th 2025 10mADA on DexHunter traded milestone: https://x.com/KevinSoobratty/status/1902540800501944411

Roadmap Alignment

Does your proposal align with any of the Intersect Committees?

Marketing Committee

Does this proposal align to the Product Roadmap and Roadmap Goals?

Incoming Liquidity

Administration and Auditing

Would you like Intersect to be your named Administrator, including acting as the auditor, as per the Cardano Constitution?

Yes

Ownership Information

Submitted On Behalf Of

Company

Social Handles

https://x.com/flowdesk_co

Key Dependencies

Dependency 1 - Organic Demand on CNTs (MMAAS):

For market-making purposes, at least one of the following three conditions must be satisfied for a token to benefit from liquidity provision via Flowdesk MMAAS:

  • Condition 1: A minimum of $50k/day organic trading volume on each CEX.
  • Condition 2: The token is a stablecoin with a price peg to a target level (e.g., $1).
  • Condition 3: If the token is not yet listed on a CEX:
  1. Minimum trading volume of 100k ADA/day for the past 2 months.
  2. On-chain liquidity of at least 7m ADA.
  3. Additionally, there must be an agreement with a CEX for the listing. Since Flowdesk requires sourcing liquidity from the DEX to provide MMAAS, sufficient on-chain liquidity is necessary to enable CEX/DEX MMAAS services.

Objective:

Help CNT tokens achieving top tier exchanges listings and experiencing deep liquidity.

  • For Cardano to grow and attract external liquidity, stablecoin tokens must first be listed on leading centralized exchanges (CEXs).
  • Top Cardano projects already listed should expand to major exchanges to enhance liquidity.
  • Smaller projects should have fair opportunities for liquidity and support for tokens not yet listed on CEXs.

Dependency 2 - Centralized Exchanges (Listings):

  • CEXs act as the ultimate gatekeepers of token listings. While Flowdesk can assist in the listing process, its mandate does not include lobbying exchanges for listings.

  • Flowdesk’s role in the listing process is to ensure that the budget is allocated fairly, based on the following criteria:

Top-tier Exchange Integration:

  • Opportunities for top-tier exchanges to integrate Cardano CNT tokens (e.g., targeting Binance, Bybit, OKX, and/or Coinbase, which do not yet support CNTs).
  • Cardano Foundation will assist with native asset support if the exchange requires technical integration.

Impact Assessment:

  • Evaluate the potential effect of the exchange listing.
  • Ensure it significantly increases CNT liquidity, based on historical data.
Created:4/24/2025
Updated:5/5/2025
ID:638
Poll Results
Votes: 26
Should this proposal be funded in the next Cardano Budget round?
YES
9 (35%)
NO
17 (65%)

Comments (16)

Apr 30, 2025, 08:13 AM UTC

This has significant risk of kick-back requests, "introducer fees" and similar types of middleman abuse.

Apr 30, 2025, 08:13 AM UTC

While I support the inclusion of stablecoins in this proposal—as liquidity for stable assets is critical for the Cardano ecosystem—I remain opposed overall due to the lack of transparency in the CNT selection process.

Specifically, while the proposal outlines eligibility criteria (such as trading volume and liquidity thresholds), the final selection of CNT projects appears discretionary and not clearly defined. Without a transparent process for how these projects are chosen, it’s difficult to ensure fairness or that the broader ecosystem will benefit as intended.

If the proposal were limited to stablecoins only, I would be in favor. However, given the current ambiguity around CNT selection, I cannot support this version.

I hope the team can consider adding a clearer, community-driven selection process in future iterations.

Apr 30, 2025, 08:13 AM UTC

To be clear: I fully acknowledge that market makers are not volunteers and that Flowdesk, as a professional liquidity provider, should reasonably expect to generate revenue. However, the current version of your proposal presents MMAAS terms that are too loosely defined. Given that most community members are not experts in liquidity provision or market making, proposals involving CEX listings and liquidity services must provide far more concrete and evaluable information.

The presence of high-quality liquidity providers is indeed crucial for Cardano Native Token (CNT) adoption and success on exchanges. However, since crypto liquidity provisioning still largely operates in a regulatory gray area, any treasury-funded effort must be backed by highly detailed, transparent, and measurable terms.

I hope you understand that this feedback is not meant to be personal but to help improve the proposal for the benefit of the broader Cardano community.

Apr 30, 2025, 08:13 AM UTC

Thank you for taking the time to clarify a few points I may have initially overlooked while reading through the proposal quickly. However, I would like to emphasize that I did carefully review the key sections related to the MMAAS service, especially those necessary to properly evaluate its scope and effectiveness.

  1. Regarding your statement that Flowdesk does not receive funds from Intersect:
  • Your rationale outlines a $7,000 monthly retainer fee per project for MMAAS. In practice, this means the project pays Flowdesk for its services, funded via Intersect.
  • Furthermore, we can reasonably expect that you will request token loans from projects for market-making operations, which could potentially generate additional alpha for Flowdesk.
  • Given these realities, portraying this proposal as if it were a charitable act does not seem appropriate.
  • Simply put, the MMAAS budget is ultimately a payment for market-making services. It is not unreasonable, but it should be communicated transparently as such.
  1. On the listing fee estimates:
  • While your clarification is appreciated, the listing fee calculations remain vague.
  • For instance, when a project proceeds with a listing via this proposal, is it correct to assume that no additional costs will be borne by the project and that the budget proposed here fully covers the exchange listing?
  • If not, what parts of the listing process are covered, and what is left to the responsibility of the project?
  1. Regarding MMAAS eligibility conditions:
  • I understand that market-making requirements may vary depending on the token's FDV, supply in circulation, and volatility.
  • However, the $50k/day trading volume threshold you mention is far too general.
  • Any MMAAS service should come with clear KPI definitions, including: /Spread (e.g., quoted bid-ask spread within a % of mid), /Depth (liquidity available at certain price levels), /Runtime (hours per day that liquidity is maintained),
  • Without detailed KPIs like these, it becomes very difficult to evaluate whether the MMAAS service is actually delivering what it promises.
Apr 30, 2025, 08:13 AM UTC

This is quite a ridiculous proposal.

How exactly is your team defining “listing fee”? – As far as industry standards go, CEXs typically charge for technical integration, marketing budgets, and security deposits when onboarding a project. – And to my knowledge, the listing fees you cited in your rationale for Tier 1 exchanges are simply not accurate. – Listing fees vary significantly depending on the project, and they are not a fixed price that any single market maker can unilaterally determine.

Before we proceed with further questions, please first provide the list of exchanges your team considers to be “Tier 1.”

Based on my experience in the crypto hedge fund, prime brokerage, and related markets, I can confidently say that while market makers may support projects in the listing process on certain exchanges, it is not typical for them to act as brokers. Market makers functioning as brokers is not a standard industry practice.

Please clearly specify whether the listing fee your team is proposing is meant to serve as a “broker fee” for introducing the CNT project to exchanges, or if it is intended to cover actual listing-related costs such as technical fees, marketing budgets, or security deposits required by CEXs.

Ultimately, as the project engages in discussions with exchanges, the outcome of any listing negotiation is heavily dependent on the quality of the project itself. No market maker can independently leverage or guarantee a listing for a specific project. If such a guarantee is being offered, it is likely a gray-area deal and not aligned with standard industry practices.

I must express serious concern that this proposal lacks specificity regarding the actual use of funds being requested and presents an overly vague promise of listing support, which is not commensurate with the amount being asked.

Apr 30, 2025, 08:13 AM UTC

I appreciate this proposal as it could increase the number of exchanges where Cardano tokens can be listed. If the criteria for eligible tokens are made clearer, it would make it even easier for DReps to evaluate.

yuta
Apr 30, 2025, 08:13 AM UTC
  1. The proposal states that at least one of the three conditions must be satisfied, but in the case of stable coins, even if constraint 2 is satisfied, does that mean that constraint 3 must not be satisfied?

In that case, does the stable coin case mean that all conditions must be satisfied?

(If it is not clear in the proposal, I recommend writing this down 🙏)

"For market-making purposes, at least one of the following three conditions must be satisfied for a token to benefit from liquidity provision via Flowdesk MMAAS:

Condition 1: A minimum of $50k/day organic trading volume on each CEX.

Condition 2: The token is a stablecoin with a price peg to a target level (e.g., $1).

Condition 3: If the token is not yet listed on a CEX:"

  1. Personally, I would recommend designating three stablecoin and CNT names at this time.

  2. If stablecoins have a clear story about how they will benefit after listing, I think it might be a good idea to focus on just one stablecoin this time.

  3. There are concerns about moral hazard if the Treasury were to donate the entire listing costs of a specific project. 4-1) The project could be asked to bear a certain amount of the cost. 4-2) How about the amount provided by the Treasury be repaid over a few years (loan type), or a portion of future profits be donated to the Treasury (investment type)?

Apr 30, 2025, 08:13 AM UTC
  1. Is there any outlook or strategy to ensure that tokens will be sustainably traded after being listed and receiving liquidity support(after 2026)? Would it be possible to tie such sustainability to stricter conditions on eligible projects? From my perspective, even if a token satisfies one of the following conditions, there’s no guarantee that it will maintain sustainable trading activity:
  • Condition 1: A minimum of $50k/day organic volume on each CEX
  • Condition 2: A stablecoin whose price is pegged to a target level (e.g. $1)
  • Condition 3: If the token is not yet listed on a CEX, it should have had at least 100k ADA/day in volume over the past 2 months, and at least 7M ADA in on-chain liquidity
  1. This may be a little difficult to explain, but it is a question of fairness. With the possibility of many CNTs aiming for listing in the future, how should we think about bearing the listing costs from the treasury this time? For example, after tokens A, B, and C that meet this condition are listed using the treasury listing fee, if tokens D, E, F, etc. that meet the same conditions and have similar potential value are released in the future, should we continue to bear the listing fee from the treasury? Or is bearing the listing fee this time considered a special measure? If it is considered a special measure only this time, why can A, B, and C have their listing fees covered by the treasury? (How should we answer if the projects of tokens D, E, and F ask us that question?)
Apr 30, 2025, 08:13 AM UTC

Thank you very much for your response — I’d like to kindly confirm a few points 🙏

  1. For reference, would it be possible for you to list any currently existing CNTs that satisfy each of the following conditions?
  • Condition 1: A minimum of $50k/day organic volume on each CEX
  • Condition 2: A stablecoin whose price is pegged to a target level (e.g. $1)
  • Condition 3: If the token is not yet listed on a CEX, it should have had at least 100k ADA/day in volume over the past 2 months, and at least 7M ADA in on-chain liquidity
  1. I've heard that Condition 2 may include only USDM or USDA, and not DJED. Is that understanding correct?

  2. Regarding the three categories above, could you elaborate a bit more on how this proposal would benefit the Cardano ecosystem as a whole, rather than just individual projects?

3-1)

“We aim at helping CNT tokens to grow in their lifecycle. For Cardano to grow and attract liquidity from outside its ecosystem, stable coin tokens must first be listed on leading centralized exchanges (CEXs).” I think I can somewhat understand this point, but could you explain in a bit more concrete terms how this would specifically benefit the broader Cardano ecosystem?

3-2)

“Additionally, top Cardano projects that are already listed should expand to major exchanges to enhance their liquidity.” This part is a little harder to grasp. It may indeed be lucky for the individual project, but is it self-evident that such a listing would directly result in ecosystem-level benefits equivalent to, say, $1M? Or are there some assumptions or conditions behind that?

3-3)

“At the same time, smaller projects should get a fair chance at getting liquidity and opportunities should be created for tokens that have yet to be listed on CEXs.” This is even more difficult to understand. Fairness is certainly important, but how exactly does this fairness translate into tangible benefits for the Cardano ecosystem? Without applying further constraints, isn’t there a possibility that it may not necessarily lead to ecosystem-level value?

uyoyo_delta
Apr 30, 2025, 08:13 AM UTC

I think the proposal is good and aims to enhance the African community. It will help developer engagement and innovation support. I want to ask one question. How does your proposal plan to support or collaborate with initiatives that aim to improve ADA or stablecoin liquidity across the continent?

flowdesk_governance
Apr 30, 2025, 08:13 AM UTC

Also, regarding stable coin, condition 2 here is necessary but not sufficient:

  • Condition 2: Be a stablecoin for which price has a peg to a target level (e.g. 1$)

Here is a list of inputs that we would look at:

  1. The history of stable pegging
  2. A choice of custody(ex)
  3. Fiat back stable token
  4. CEX listing or not and volume on CEX
Apr 30, 2025, 08:13 AM UTC

I think the impact of this proposal on the Cardano ecosystem will depend heavily on which tokens are ultimately listed. On the other hand, I think that in this proposal, the tokens that are listed are based on a first-come, first-served basis among those who meet certain requirements. In my opinion, even considering that the expenditure is at the level of 1 million ADA, the consent of the DRep is necessary for which tokens are listed.

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