Discussion Details

Marketing & Innovation
Type
ACTIVE

Cardano for Institutions: Decentralizing Government & Public Infrastructures

2 comments
Submitted: 23 Apr 2025, 20:24 UTC (Epoch 553)
Updated: 30 Apr 2025, 08:13 UTC (Epoch 555)
# ID:612
st

stormpartners

BudgetCHF 2,750,000 (4,744,993 ADA)
ADA Rate$1.43
Preferred CurrencySwiss Franc (CHF)
Contract TypeMilestone Based Fixed Price

Description

A 12-month global campaign to position Intersect as the driving force behind Cardano’s global expansion in the public sector. The vision of becoming the blockchain of choice for governments, public agencies, and institutional partners is on the other side of our strategic mass awareness campaigns. Through cinematic videos, global roadshows, immersive IRL events, regulatory roundtables, hackathons, and a comprehensive content hub, we will elevate Cardano’s profile as a trusted, transparent, and future-ready platform for national and local governments. Outputs include 3+ pilot opportunities, 10+ briefings, 2–3 hackathons, and the launch of a Public Sector Working Group.

Problem Statement

Despite rising interest in blockchain adoption, public institutions and governments remain hesitant due to regulatory uncertainty, a lack of trusted infrastructure partners, and concerns around resilience, governance, and transparency. Cardano’s positioning as a peer-reviewed, compliance-focused, and energy-efficient blockchain makes it an ideal platform for governments—yet proactive outreach is lacking. Policymakers default to permissioned solutions or familiar names, unaware of Cardano’s strategic alignment with public digital infrastructure needs.

Proposal Benefit

This proposal offers significant ecosystem benefits: Positions Cardano as the blockchain of choice for governments and institutions. Strengthens regulatory and institutional credibility with global public sector leaders. Spurs adoption by driving pilot projects, hackathons, and MOUs with ministries. Amplifies Cardano’s vision as a compliant, sustainable, and community-led platform. Builds long-term community resources (content hub, whitepapers, videos) under Creative Commons. Establishes new pathways for ecosystem growth via policy engagement and government liaisons.

Key Proposal Deliverables

Milestones & Deliverables: 3 cinematic videos, 2–3 hackathons, 5 regional events. 3 pilot projects in negotiation or launch phase. 10+ government/regulatory briefings. Launch of blockchain policy content hub. Final public report and handover documentation.

Cost Breakdown

Detailed Cost Breakdown:

Cinematic Production: CHF 450,000

Scope: Production of 3 high-quality cinematic videos to showcase Cardano's ecosystem, its success stories with impact-driven work in government and non-government sectors, and stakeholder testimonials.

Deliverables: Each video will be approximately 3-5 minutes in length, optimized for various platforms where Government and institutional audiences consume information: LinkedIn, YouTube, X, events, groups, and directories).

Distribution: Videos will be disseminated through Cardano's official channels, partner networks, and during major blockchain-native and blockchain-curious institutional events.

Targeted ROI Metrics: Aim for 500,000 combined views from our target audience across platforms within the first 3 months of release, with an engagement rate of at least 5%.

Roadshows, Roundtables, Hackathons: CHF 750,000

Scope: Organize and execute 5 regional roadshows, 3 industry roundtables, and 2 hackathons to engage developers, enterprises, and the broader community.

Deliverables: Each event will include keynote sessions, workshops, and networking opportunities.

Distribution: Events will be held in strategic diplomatic locations across Europe, North America, and Asia to maximize global reach.

STORM Partners’ Decentral House, located in Geneva, the diplomatic capital of the world will act as the headquarters for distribution, including the center for widely broadcasted virtual versions of our event.

Targeted ROI Metrics: Engage over 1,000 participants across all events, with at least 30% converting to active contributors or users within the Cardano ecosystem.​

Travel & Regulatory Outreach: CHF 300,000

Scope: Facilitate travel for key personnel to attend international conferences, engage with regulators, and establish partnerships.

Deliverables: Participation in at least 10 major industry events and 15 meetings with regulatory bodies or potential institutional partners.

Targeted ROI Metrics: Establish 5 new strategic partnerships with expansive opportunities to contribute to at least 3 regulatory frameworks or consultations.​

Campaign Personnel & Advisory: CHF 1,000,000

Scope: Recruit and compensate a dedicated team comprising campaign managers, marketing specialists, content creators, and strategic advisors.

Deliverables: Develop and execute comprehensive marketing strategies, content plans, and community engagement initiatives.

Targeted ROI Metrics: Achieve a 20% increase in Cardano's institutional user base and a 15% growth in active community participation over 12 months.​

Contingency & Community Grants: CHF 250,000

Scope: Allocate funds to provide grants to community-led initiatives that align with the campaign's objectives.

Deliverables: Support counterparties on the institutional level by supporting up to 10 of their community projects or events that highlight Cardano in action and the benefits of its adoption.

Targeted ROI Metrics: Ensure that funded community initiatives reach a combined audience of 50,000 individuals and result in measurable engagement metrics.​

Total Budget: CHF 2,750,000

This budget is designed to maximize impact across multiple channels and stakeholder groups, ensuring a cohesive and effective approach that leads to tangible institutional user growth within the Cardano ecosystem.

Resourcing & Duration

Team & Duration: 10–12 core team members + contractors/advisors. 12-month rollout with monthly KPIs and quarterly reviews.

Experience

STORM Partners is a leading blockchain solutions provider based in Switzerland, offering end-to-end services across legal & compliance, ecosystem strategy, growth marketing, and business development. We work with the world’s most ambitious Web3 builders, from early-stage projects to protocol foundations, to accelerate innovation and drive real impact. Our superpower? Execution at the speed of strategy.

With deep roots in the blockchain space and a team of specialists across every vertical, we roll up our sleeves and build. Whether it's regulatory clarity, go-to-market firepower, or ecosystem design, STORM Partners is where blockchain projects grow up.

We’ve worked with regulators, solved complex jurisdictional challenges, hosted blockchain innovation events, and built public awareness campaigns that resulted in real growth for the Cardano ecosystem.

How STORM Partners Strengthened the Cardano Ecosystem

Our Legal & Compliance team provided over 2,255 minutes of high-impact legal support to 17 Cardano builders, delivering one-on-one consultations and critical document reviews that helped shape the backbone of their Web3 ventures. Catalyst Insights & Community Enablement When funding didn't come through for hundreds of projects in Fund 11, we turned failure into fuel. We surveyed entire teams to uncover real reasons behind their rejection and transformed this feedback into a three-part webinar series that tackled:

  1. Bootstrapping your project
  2. Engaging with the Cardano community
  3. The Lightning Round (fast answers, real strategy)

We went even deeper in Fund 12. After contacting more than 1,060 proposers, we directly supported 23 teams with tailored insights, then launched another power-packed community webinar series:

  1. Why You Didn’t Get Funded in Catalyst
  2. Engage and Get Catalyst Funded
  3. Building Unstoppable Web3 Teams: Resilience Strategies for 2025

Project Onboarding & Growth Support We personally onboarded 27 promising Cardano projects, delivering 68.5 hours of hands-on support across:

  • Proposal review
  • In-call consultation
  • CRM setup & automation
  • Community strategy
  • Operational cost analysis

Because growth doesn’t wait.

DAO Outreach & Education Our Ecosystems & Strategy team initiated contact with 35 Cardano DAOs, successfully engaging 10 of them in collaborative efforts. We went further by crafting dedicated educational courses, ensuring every DAO we touched walked away smarter, stronger, and more aligned with the future of governance.

Certified by Cardano: CBCA Excellence Our departments at STORM Partners proudly passed the Cardano Blockchain Certified Associate (CBCA) exam, demonstrating deep, hands-on expertise in the Cardano ecosystem. This certification reflects our commitment to staying at the forefront of blockchain compliance, governance, and technical frameworks, ensuring that every project we support benefits from trusted, Cardano-native knowledge and strategic execution.

Partner for the Cardano Venture Hub STORM Partners was selected to provide several business oriented workshops for the CVH accelerator program

Maintenance & Support

All materials licensed under Creative Commons. Content hub and campaign outputs transferred to the Cardano community. Government relationships transitioned to Cardano Foundation or designated community liaisons. Formation of a Public Sector SIG to maintain momentum.

Supplementary Endorsement

Roadmap Alignment

A thriving ecosystem is essential for realizing this vision. This requires a multi-faceted approach that fosters innovation, attracts new users and developers, and drives real-world adoption.

Does your proposal align with any of the Intersect Committees?

Marketing Committee

Does this proposal align to the Product Roadmap and Roadmap Goals?

It supports the product roadmap

Administration and Auditing

Would you like Intersect to be your named Administrator, including acting as the auditor, as per the Cardano Constitution?

Yes

Ownership Information

Submitted On Behalf Of

Company

Social Handles

sheraz.ahmed@storm.partners

Key Dependencies

Support from Cardano Foundation legal, dev rel, and communications teams. Collaboration with global partners (e.g. UNDP, Smart City conferences). Engagement with ministries willing to co-host hackathons or innovation sprints. Design support and technical documentation from IOG and Catalyst contributors.

Created:4/23/2025
Updated:4/30/2025
ID:612
Poll Results
Votes: 6
Should this proposal be funded in the next Cardano Budget round?
YES
0 (0%)
NO
6 (100%)

Comments (2)

Apr 30, 2025, 08:13 AM UTC

This seems directly in competition with the remit and role of the Cardano Foundation. Why would we think you would be better positioned and more credible voice for this outreach?

Apr 30, 2025, 08:13 AM UTC

If you succeed in socializing this proposal sufficiently, it will be a testament to your marketing skills. I will wait to see if you succeed in socializing this proposal before I vote.

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