STORM Partners proposes a comprehensive 12-month initiative to drive user growth across the Cardano ecosystem. Leveraging our expertise in marketing, community building, and strategic partnerships, we aim to:

Develop Unified Onboarding Processes: Create standardized onboarding materials and tutorials to guide new users through the ecosystem.

Launch Targeted Marketing Campaigns: Implement data-driven campaigns to reach potential users across various demographics and regions.

Facilitate Cross-Project Collaborations: Organize events and workshops to encourage partnerships among projects, enhancing user experiences.

Establish Community Engagement Programs: Initiate ambassador programs and community events to foster a sense of belonging and active participation.

Despite Cardano's robust technological foundation and a diverse ecosystem of projects, user adoption remains a significant challenge. The CardanoCube interactive map showcases a plethora of projects spanning DeFi, NFTs, identity solutions, and more. However, the lack of cohesive marketing strategies, user-friendly onboarding processes, and cross-project collaborations hampers the ecosystem's ability to attract and retain users. This fragmentation leads to missed opportunities in leveraging Cardano’s network effects and potential to synergistically align forces for the greater good of Cardano's expansion beyond Web3.

We aim to become the implementation partner that delivers a unified global growth strategy that yields multiple benefits: Enhanced User Acquisition: Systemize ideal client profiling, user journey mapping and best-in-class targeted marketing campaigns that attract new users to the Cardano ecosystem.

Increased User Retention: Streamline, friction-free, onboarding across ecosystems with activation and retention best practices employed by leading technical growth firms. By providing educational resources and community engagement initiatives, ecosystem participants will benefit from a unification of Cardano and end-user benefits reaping more value and reasons to stay within the ecosystem.

Ecosystem Synergy: Facilitating collaborations among projects, segmented by vertical, will create a more interconnected and robust ecosystem, enhancing the overall user experience.

Brand Recognition: This ecosystem-wide cohesive marketing approach, unseen at this level, will strengthen Cardano's brand identity, positioning it as a user-centric blockchain platform and plant the flag of a globally-aligned system of multiple expanding participants.

Quarter 1: Research and development of onboarding materials; initiation of marketing campaigns.

Quarter 2: Launch of community engagement programs; first cross-project collaboration event.

Quarter 3: Evaluation of campaign effectiveness; adjustments based on feedback; expansion of initiatives.

Quarter 4: Final assessment; documentation and handover of materials; training sessions for sustainability

Cost Breakdown: Cinematic Production – CHF 300000 Scope: Produce 2 high-quality cinematic videos (3–5 minutes each) highlighting Cardano's ecosystem, success stories, and user testimonials.

Distribution: Disseminate through Cardano's official channels, partner networks, and major blockchain events. Targeted ROI Metrics: Achieve 350,000 combined views across platforms within the first 3 months of release, with an engagement rate of at least 4%.​

Roadshows, Roundtables, Growth Hackathons – CHF 500000 Scope: Organize 3 regional roadshows, 2 industry roundtables, and 1 hackathon to engage technical growth marketers and the broader community. Locations: Strategic regions across Europe. Targeted ROI Metrics: Engage over 600 participants across all events, with at least 25% converting to active contributors or users within the Cardano ecosystem.​

Travel & Regulatory Outreach – CHF 200000 Scope: Facilitate travel for key personnel to attend international conferences, engage with regulators, and establish partnerships. Activities: Participation in at least 7 major industry events and 10 meetings with regulatory bodies or potential institutional partners. Targeted ROI Metrics: Establish 3 new strategic partnerships and contribute to at least 2 regulatory frameworks or consultations.​

Campaign Personnel & Advisory – CHF 650000 Scope: Recruit and compensate a dedicated team comprising campaign managers, marketing specialists, content creators, and advisors. Deliverables: Develop and execute comprehensive marketing strategies, content plans, and community engagement initiatives. Targeted ROI Metrics: Achieve a 15% increase in Cardano's user base and a 10% growth in active community participation over 12 months.​

Contingency & Community Grants – CHF 150000 Scope: Allocate funds for unforeseen expenses and provide grants to community-led initiatives that align with the campaign's objectives. Deliverables: Support at least 7 community projects or events that promote Cardano's adoption and visibility. Targeted ROI Metrics: Ensure that funded community initiatives reach a combined audience of 35,000 individuals and result in measurable engagement metrics.​

Total Budget: CHF 1800000​

Project Duration: 12 months

Team Composition: Project Manager (1) Marketing Specialists (3) Community Managers (2) Content Creators (2) Data Analysts (2) Partnership Coordinators (2)

Who We Are: STORM Partners⚡️

STORM Partners is a leading blockchain solutions provider based in Switzerland, offering end-to-end services across legal & compliance, ecosystem strategy, growth marketing, and business development.

We work with the world’s most ambitious Web3 builders, from early-stage projects to protocol foundations, to accelerate innovation and drive real impact.

Our superpower? Execution at the speed of strategy.

With deep roots in the blockchain space and a team of specialists across every vertical, we roll up our sleeves and build. Whether it's regulatory clarity, go-to-market firepower, or ecosystem design, STORM Partners is where blockchain projects grow up.

How STORM Partners Strengthened the Cardano Ecosystem

Our Legal & Compliance team provided over 2,255 minutes of high-impact legal support to 17 Cardano builders, delivering one-on-one consultations and critical document reviews that helped shape the backbone of their Web3 ventures. Catalyst Insights & Community Enablement When funding didn't come through for hundreds of projects in Fund 11, we turned failure into fuel. We surveyed entire teams to uncover real reasons behind their rejection and transformed this feedback into a three-part webinar series that tackled:

1. Bootstrapping your project
2. Engaging with the Cardano community
3. The Lightning Round (fast answers, real strategy)

We went even deeper in Fund 12. After contacting more than 1,060 proposers, we directly supported 23 teams with tailored insights, then launched another power-packed community webinar series:

1. Why You Didn’t Get Funded in Catalyst
2. Engage and Get Catalyst Funded
3. Building Unstoppable Web3 Teams: Resilience Strategies for 2025

Project Onboarding & Growth Support We personally onboarded 27 promising Cardano projects, delivering 68.5 hours of hands-on support across:

• Proposal review
• In-call consultation
• CRM setup & automation
• Community strategy
• Operational cost analysis

Because growth doesn’t wait.

DAO Outreach & Education Our Ecosystems & Strategy team initiated contact with 35 Cardano DAOs, successfully engaging 10 of them in collaborative efforts. We went further by crafting dedicated educational courses, ensuring every DAO we touched walked away smarter, stronger, and more aligned with the future of governance.

Certified by Cardano: CBCA Excellence Our departments at STORM Partners proudly passed the Cardano Blockchain Certified Associate (CBCA) exam, demonstrating deep, hands-on expertise in the Cardano ecosystem. This certification reflects our commitment to staying at the forefront of blockchain compliance, governance, and technical frameworks, ensuring that every project we support benefits from trusted, Cardano-native knowledge and strategic execution.

Partner for the Cardano Venture Hub STORM Partners was selected to provide several business oriented workshops for the CVH accelerator program

Knowledge Transfer: All developed materials and strategies will be documented and shared with the community for ongoing use.

Training Programs: Conduct workshops to train community members and project teams on sustaining user growth efforts.

Feedback Mechanisms: Establish channels for continuous feedback to adapt and improve strategies over time.

Collaboration with Cardano Foundation: To ensure alignment with broader ecosystem goals and access to resources.

Engagement with Ecosystem Projects: Active participation from various projects for collaborative initiatives.

Access to Analytics Tools: To monitor user engagement and campaign effectiveness.