AdaLink Business Growth Initiative: Partnership with Business Atelier

To nurture AdaLink's user base and accelerate ecosystem maturity, we will launch a business readiness program designed to:

• Educate emerging projects
• Improve market readiness
• Support the launch of their first marketing campaigns and encourage strategic usage of AdaLink

The initiative includes:

a) Business Readiness Program

A curated series of interactive, high-impact workshops designed to provide participating ventures with the tools and knowledge needed to professionalize their operations and scale effectively.

Topics include:

• Growth mindset and entrepreneurship fundamentals
• Business models and value proposition
• Marketing and sales funnels
• Corporate and financial structuring
• Business operations fundamentals

Up to 50 Cardano-based businesses and entrepreneurs, selected for their potential to generate ecosystem value and social impact.

b) Group Mentoring – Strategic Guidance Track

In parallel to the workshops, participants will join weekly group mentoring sessions tailored to their project needs. This dual-track structure reinforces learning with real-time guidance and accountability.

Key focus areas:

• Business development strategies
• Financial planning and forecasting
• Marketing and sales implementation support
• Launch readiness and AdaLink integration planning

Mentorship is delivered by experienced business consultants and Web3 strategists to ensure ventures receive the strategic and operational support required for long-term success and are ready to leverage platforms like AdaLink.

c) Marketing Toolkit Awards (3 Projects)

At the end of the program, the top 3 high-performing projects will be awarded a comprehensive Marketing Toolkit to accelerate their go-to-market efforts and promote adoption through AdaLink.

Top 3 performing businesses will receive:

• A marketing consultation
• A tailored marketing plan
• A custom brandbook
• Landing page design & UI/UX redesign (up to 15 pages or screens)
• Social media content pack
• A small paid ad budget to launch their campaign

Cardano-based startups and emerging projects often face significant challenges in business readiness. Many lack access to structured support for branding, strategic planning, and go-to-market execution leading to underperformance, slow adoption, or project abandonment.

• For Builders: Direct business development and marketing support for Cardano Builders.

• For the Ecosystem: A stronger pipeline of market-ready projects with branding, marketing, and go-to-market strategies.

Key Deliverables:

• 5 business workshops for 50 selected Cardano-based projects
• 5 group mentoring sessions
• 3 “Marketing Toolkit” awards, including:
  • Custom marketing plan & consultation
  • Brandbook design
  • Landing page, UX/UI redesign, social media kit, and starter ad budget for top projects

Definition of Done:

• Deliver 5 business workshops
• Deliver 5 group mentoring sessions
• Award 3 marketing toolkits

Business Growth Initiative for Cardano Startups Budget:

1. Management - $10,000

2. Workshop Development & Distribution - $15,000

3. Group Mentoring Sessions - $10,000

4. Marketing Toolkit Production & Distribution - $38,600

5. Project Management - $11,000

TOTAL: $84,600

Team Size:

• AdaLink Core Team (4 Members) Includes: Project Managers, Marketing Specialist, Community Managers and Business Advisors.

• Business Atelier (23 Collaborators) A business consulting firm with a 90% success rate in preparing startups for market entry and funding. Their team provides expertise in finance, accounting, human resources, and strategic development combining business rigor with human-centered design to deliver tailored mentorship and growth strategies.

• Marketing Kit Partners (4 Contributors) A creative team of marketers, brand designers, and UI/UX specialists supporting visual identity and campaign development.

• Project Timeline: 6 months

AdaLink has delivered successful projects within the Cardano ecosystem, combining expertise in blockchain, content creation, and marketing. We’ve launched MVPs on testnet and completed 2 Catalyst Projects.

To scale our impact, we’ve partnered with Business Atelier an established accelerator with deep expertise in business development, finance, and marketing. Their proven track record supporting startups and established ventures makes them an ideal partner for empowering Cardano-based businesses.

AdaLink’s business model includes:

• Transaction-based fees on campaigns

• Subscription services for affiliate listings, analytics and premium features

This ensures long-term sustainability and continued platform development without recurring funding requests.

No dependencies