DRep Profile
Marketing DRep
I want to represent the interest of community stakeholders who are concerned with: - Strengthening Cardano’s brand - Attracting new users to the chain - Supporting inclusion and participation by all members of the Cardano community - Diverting part of Cardano’s treasury toward supporting smart marketing initiatives ETHICS CLAUSE To avoid conflicts of interest, as an active Marketing-focused DRep I will refrain from participation in Project Catalyst as a proposer or a Community Reviewer. I will also no longer be providing one-on-one consultation to individuals submitting proposals to Project Catalyst. I will however be participating in Project Catalyst as a voting DRep as soon as that capability is implemented in the revamped version of the Project Catalyst platform.
Objectives
I want to represent the interest of community stakeholders who are concerned with: - Strengthening Cardano’s brand - Attracting new users to the chain - Supporting inclusion and participation by all members of the Cardano community - Diverting part of Cardano’s treasury toward supporting smart marketing initiatives ETHICS CLAUSE To avoid conflicts of interest, as an active Marketing-focused DRep I will refrain from participation in Project Catalyst as a proposer or a Community Reviewer. I will also no longer be providing one-on-one consultation to individuals submitting proposals to Project Catalyst. I will however be participating in Project Catalyst as a voting DRep as soon as that capability is implemented in the revamped version of the Project Catalyst platform.
Motivations
After spending several months advocating for marketing initiatives in the Cardano ecosystem as a volunteer, business owner, and participant in Project Catalyst, it has become clear that there is a need for governance-level representation on this issue. Missed opportunities like having USDC integrated into the ecosystem or having Cardano adopted by a major payments processor like Stripe (which is actively incorporating Polygon and Solana), aren’t incidental, but a symptom of an imbalance of stakeholder representation. The community has been calling for better marketing for years, as a DRep I hope to provide a clear option for where support can be placed to improve Cardano’s chances of being better marketed. References: https://www.youtube.com/watch?v=Xl5xsxxvH0Q https://x.com/krissbaird/status/1869061920394731688 https://x.com/Cardano_CF/status/1869078247730012179
Qualifications
I'm a marketing specialist and agency owner with over 15 years of experience helping mission-driven businesses connect with target audiences, grow their customer bases, and create a world where high-impact solutions have an opportunity to contribute to the greater good. As a contributor to the Cardano ecosystem, I have been an active participant in PoS staking since testnet, I’ve volunteered as a Community Reviewer in several rounds of Project Catalyst and I’m an active member of Intersect MBO.
Payment Address
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Metadata Hash
0b40cc9568ec7f0d166e662fbca190674a60b4153d467d62ef4d46ef23926ef3
CARDANO BLOCKCHAIN ECOSYSTEM CONSTITUTION v2.03
For a complete list of changes, see "List of changes from v1.00 to v2.03". Here is a list of the major changes: * Preamble / Article I / Article III / Appendix II: Minor wording improvements. * Defined Terms: New definitions added for clarity. * Article II: * Simplified wording. * Removed the Budget requirement for treasury withdrawals. * Added a Roadmap requirement. * Introduced limited Execute Functionality (Requirement 7). * Removed outdated provisions (e.g., DRep/SPO Codes of Conduct). * Appendix I: * More precise definitions. * Fixed typos and inaccuracies. * Aligned with Article II changes on treasury withdrawals.
Cardano Constitutional Dept Workstreams
This proposal establishes a Governance Workstream Consortium which establishes decentralized execution framework, ROM Multisig Model, to support the delivery of constitutional dept workstreams in Cardano. Its core aim is to ensure that budgeted governance tasks are completed verifiably, transparently, and without relying on a single administrator.
Parameter change proposal - Lower minPoolCost to 0
(at the time of writing the gov.tools site did not have a Parameter Change dropdown value on Propose a Governance Action page implemented yet, although I hear it is in the works) This proposal is to change the parameter "minimum fixed rewards cut for pools (minPoolCost)" value from it's current value of 170 Ada to 0 Ada. This is to allow stake pool operators to set their fee structure as they see fit - without always forcibly taking a chunk out of pool rewards, the protocol-level action which results in continually growing gap (as the per-block reward continues to reduce over time, by staking design) in maximum ROI that a given small pool can offer compared to a big pool with similar fee structure in place.
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Building Together to Drive Cardano Forward.